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    6. 博物館品牌
    你知道顧客怎麼看你嗎?

    博物館品牌

    Author 珍妮佛˙朵依契Jennifer Deutsch / 湯瑪若˙瑞爾 Tamara Real
    Publisher 五觀藝術 /五觀藝術事業有限公司
    Follow Save Saved Share
    Released
    2011/08/15
    Language
    Traditional Chinese
    File format
    PDF (8MB), fit in large screen and Pubook
    Pages
    62
    ID
    7385
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$90
    Explanation
    eBook
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    庫存
    • Intro

    • Chapters

    • Author

    品牌怎麼做?博物館品牌怎麼做?
    小小的一本手冊,教戰從定位、步驟到案例都有。
    聰明如你,大可觸類旁通,轉化成建構自己的品牌或幫助他人。
    More
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    第一部:了解品牌
    一、品牌與博物館
    二、品牌的基本概念
    三、品牌的要素
    四、顧客中心vs.產品中心


    第二部:形塑品牌
    前言
    第一步驟:組織團隊
    第二步驟:辨識博物館的定位
    第三步驟:品牌創造
    第四步驟:品牌執行
    第五步驟:品牌宣傳
    第六步驟:品牌管理


    總結


    附錄A:案例研究
    案例一:康納草原博物館
    案例二:喬治•伊士曼之家
    案例三:艾拉•夏普博物館


    附錄B:工作表
    表一:品牌定位工作表
    表二:品牌產品評鑑表
    範例附錄
    美國莫頓鹽
    美國奇塔牌香蕉
    依雲
    美國舊金山 當代美術館
    夏普博物館
    麗池酒店


    參考書目


    關於作者
    More
    珍妮佛˙朵依契 Jennifer Deutsch

    Brand Insights公司總裁。該公司為行銷顧問公司,客戶來自旅遊、旅館、餐飲、裝潢、手機電信、零售商店與HBA等業界。在創立Brand Insights公司以前,朵依契女士曾任職聯邦儲蓄機構、萬豪國際集團、萬麗酒店及度假酒店、雀巢企業等,負責行銷與品牌營造之計畫。朵依契女士是非常受歡迎的會議主持人,曾在國際觀光會議局協會、內布拉斯加州長旅遊觀光會議、維吉尼亞州長會議等發表演說。朵依契女士於2000年獲得俄亥俄州克里夫蘭市銷售暨行銷執行委員會所頒布的傑出行銷行政獎章。


    塔瑪拉˙里爾 Tamara Real

    自1995年起,除了在自家公司Get Real! Communications擔任社長以外,亦同時職掌密西根博物館協會的文化觀光計劃。她向各規模各領域的文化機構,提供了公關、行銷策略計劃等服務。她任教於堪薩斯大學博物館暨文化組織行銷公關學院,同時也領導國際的顧問網絡Museum Group的成員,協助博物館與相關文化組織達成他們的目標。在創辦Get Real! Communications之前,里爾女士曾替位於密西根州第爾本的亨利福特博物館與綠野村、以及紐約市現代美術館等機構管理行銷與文化觀光計劃。
    More

    Details

    Released
    2011/08/15
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    7385

    品牌與產品

    品牌是什麼

    品牌故事的案例

    定位

    差異

    推廣

    更多觀眾

    服務

    賺錢

    品牌

    Buy products firstAnd download app to watch

    Details

    See more 五觀藝術 / 五觀藝術事業有限公司

    More

    意志 : 小博物館經營實務

    守護 : 小博物館經營實務

    耕耘 : 小博物館經營實務

    掛畫學問大

    博物館品牌

    藝術觀眾培養˙教育與行銷聯手合作手冊

    做夥來學藝:藝術教育計劃評估手冊

    藝術管理這一行

    博物館策略規劃手冊

    博物館經驗

    Related Product

    顧客只關心這七個問題!行銷必備的7Q品牌策略:資源、創意、執行力!

    銷售真相:通路和推廣是行銷的核心

    品牌之前,設計之外:從企劃哲學、品牌思維到創意發想,解構設計背後的思考策略與實踐

    品牌力量:無名小公司到全球企業帝國,麻雀變鳳凰的契機

    角色行銷:透過12個角色原型 建立有型品牌

    大店長開講2:夢想店的18堂品牌必修課

    跨界模式

    把自己經營成好品牌

    文創地圖──指引,一條文創的經營路徑。

    跨境電商好生意 微利時代的不敗獲利模式,站在亞馬遜的肩膀上賣到全世界

    向時尚品牌學風格行銷:風格決定你是誰──不出賣靈魂的27堂品牌行銷課

    產品文案的撰寫技巧與下標題訣竅

      

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