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    6. 行銷天才思考聖經

    行銷天才思考聖經

    Author 傑.亞伯拉罕(Jay Abraham)
    Publisher 城邦文化 /布克文化
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    Released
    2018/04/26
    Language
    Traditional Chinese
    File format
    PDF (15MB), fit in large screen and Pubook EPUB Reflowable (993KB), fit in all devices and Pubook
    Pages
    572
    ID
    127798
    ISBN
    9789869523288
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    • Intro

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    國際行銷大師獨家授權
    讓你的行銷功力倍增
    攻無不克、百戰百勝

    如果你認為自己不是行銷或業務人員,就不需要推銷自己,那就大錯特錯了。
    不論哪個職位,每個人都應該具備業務與行銷能力,推銷自己的能力、服務與產品。

    在本書中,國際行銷大師傑.亞伯拉罕將他多年來的絕技一次傳授給你,讓你學習行銷天才的思維模式;一旦學成,你的思考方式就會像個行銷天才,終身受用無窮。

    到底要怎麼做,才能像行銷天才那般思考呢?
    首先,你要看重自己的價值與貢獻,因為你要相信自己提供的服務或產品是對客戶最有利的;如此,才能在困難重重的情況下,堅定不移地將你的服務或產品推薦給客戶。

    其次,你要愛上你的客戶;唯有愛上你的客戶,設身處地為客戶著想,才能真心誠意提供最好的服務或產品。你提供給客戶的,絕對不能對你自己最有利,而是應該對客戶最有利。

    有了以上兩點,你才能在客戶心中建立信任感,這是成功的關鍵。短期的業績表現,不代表能獲得長期的成功;若是使用奸巧的手段獲取業績,將會失去客戶的信任。唯有讓客戶相信你是真心對他好,才能贏得信任感,才能獲致永久的成功。
    行銷工作會遇到許多障礙,業務工作更會遭受很多挫折;沒有建立強大的心理素質,沒有建立精準的行銷思維,很容易在商場上鍛羽而歸。
    這本《行銷天才思考聖經》是每個行銷人和業務員案頭上必備的全方位指南,它能隨時補充你的能量,愈挫愈勇,邁向最終的康莊大道。

    【各界推薦】

    5年前,在參加傑的經典課程《億萬富翁行銷學》,通過其中的一個點子,我就成交了哈里電車的大單,上課前我早就賺回了自己的學費。他對我的幫助實在是太大了。亞伯拉罕的方法,好學好用,三輩子也吃不完。
    —— 聯邦快遞公司總裁 麥克爾.巴斯

    10年前,我花了5萬美金,請傑做了一個小時的個人諮詢,只採用了其
    中一個方法,第二年我的資產就突破了億元,我實在是太感謝傑了。
    —— 世界第一潛能大師 安東尼.羅賓

    《心靈雞湯》在出版前,我去找傑做諮詢,他教了我兩招,讓我的書大
    賣,連續 8周排列暢銷書排行榜首位,到現在,累積暢銷達2億本以上
    。
    —— 全球暢銷書作者 馬克.漢森

    我參加傑的行銷課程五個月內,我不但賺回五千美元的學費,從原本月
    收入不足兩千美元跳升到每個月賺一萬美元以上,而且從此都沒有掉下
    來過。
    —— 《有錢人想的和你不一樣》作者 哈福.艾克
    More
    More
    目次
    1 「建立行銷思維,把餅做大」的奧秘
    2 看重自己的價值與貢獻
    3 愛上你的顧客
    4 通往卓越的道路
    5 優化
    6 移動式行銷
    7 銷售制高點
    8 終身價值
    9 業績蒸蒸日上的槓桿效應
    10 利益凌駕特色
    11 建立信任感是成功的關鍵
    12 持續提出問題
    13升級你的業務表現
    14瞭解你的目標市場
    15教育你的顧客
    16提供最佳方案
    17永遠站在顧客面前
    18隨時測試一切
    19流程行銷的概念
    More
    傑.亞伯拉罕(Jay Abraham)
    為美國加州亞伯拉罕集團的創始人和CEO。他是具有傳奇色彩的行銷大師,被譽為「世上最偉大的行銷智囊」、「直效行銷鬼才」、「零售領域獨一無二的專家」,著有《選對池塘釣大魚》(Getting Everything You Can Out of All You've Got,時報出版)。
    25年的行銷生涯中,他輔導過470種行業、14,000家企業,其中包括IBM、微軟、花旗銀行、聯邦快遞等跨國企業,諮詢收入超過一億美元。《財富》和《富比世》排行榜評選他為全美最偉大的五位商業決策教練之一。
    世界第一的潛能開發大師羅賓運用了亞伯拉罕的行銷策略,從瀕臨倒閉的負債公司,一年內成為世界第一名、暢銷書作者和億萬富翁。
    聯邦快遞創辦人巴斯說:「亞伯拉罕教給我們的行銷技巧和策略,好學、好用、好賺,三輩子也用不完。」
    More

    Details

    Released
    2018/04/26
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUBProvide PDF
    Offer DRM free license
    No
    ID
    127798
    ISBN
    9789869523288

    思維模式

    行銷能力

    客戶

    業務

    行銷大師

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