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    6. 跟誰行銷都成交:故事力╳說服力╳促購力一次到位
    Building a StoryBrand

    跟誰行銷都成交:故事力╳說服力╳促購力一次到位

    5.0分,1 ratings
    Author 唐納.米勒
    Publisher 天下文化
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    Released
    2018/06/29
    Language
    Traditional Chinese
    File format
    PDF (5MB), fit in large screen and Pubook EPUB Reflowable (1MB), fit in all devices and Pubook
    Pages
    242
    ID
    128711
    ISBN
    9789864794898
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    Campaign Podcast書店老闆氣噗噗選書優惠|Pubu

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    • Intro

    • Author

    本書不提供試閱

    新行銷時代,如何說對故事?
    你需要一套掌握各種顧客心理的全新行銷攻略︰
    賣商品也賣改變的利器,能賺錢也能讓對方有贏的感覺。
    從煩惱賣不動到故事行銷高手,只有一本書的距離!
    「這本書讓你的產品不再被埋沒。」

    ★暢銷100萬冊之後勵志書作家米勒新作
    ★一出版即登上Amazon總榜TOP 20
    ★商業寫作×顧客關係×網路行銷三分類TOP 1

    為什麼東西明明很好,卻賣不好?為什麼有人可以跟顧客做朋友,有人被討厭?
    你說了什麼,跟顧客聽到什麼,是截然不同的兩件事。你需要一套從顧客心理出發的新行銷法則,幫你精準傳達訊息,勾住欲望,讓商品大賣。
    每年都有很多產品在市場上大敗,不是這些產品不好,而是他們傳達訊息的方法不對。故事是許多行銷人公認最有力的溝通工具,不需解釋,人人能懂,又有記憶點。但你知道在新行銷時代,如何說對故事?
    有別於傳統行銷法,百萬暢銷書作家米勒針對銷售流程中顧客的各種心理,提出故事行銷的七大黃金法則,直擊你的思考盲區與銷售痛點,幫助你快速提升業績,成為團隊裡、同行中那個最會講故事的人,還可省下大筆的行銷費用、徹底擺脫過去低成效的行銷模式。
    做對這七件事,效果勝過所有行銷技巧的總和︰
    ‧行銷第一步要確認你把訊息傳達出去,而不是用了哪些招數
    ‧把顧客當英雄,將你自己定位為引導者
    ‧強調產品攸關顧客的生存需求,文宣或網站再華麗也沒用
    ‧訊息要夠簡單、易聯想、不會忘,否則顧客會把你消音
    ‧讓產品化身為武器,供顧客用來擊退生活中的邪惡反派
    ‧將「為什麼」送給顧客,讓顧客跟你買「怎麼做」
    ‧不只賣商品,也賣改變人生的利器
    成功品牌與行銷高手都知道,要帶著「故事」而不是「麥克風」出現。你也要每一個產品做好準備,因為你很可能沒有第二次機會。
    名人力薦每個人都該讀
    年度最重要的一本故事行銷攻略。—《紐約時報》暢銷書作家拉姆西(Dave Ramsey)
    一本讓你的好產品不再被埋沒的書。幫助你在競爭中洞察新機會,以全新的行銷語言跟顧客溝通。—行銷大師高汀(Seth Godin)
    不僅教你銷售你的產品,也要教你改變顧客的生活。想讓商品熱賣,就必須在顧客的生活中扮演某個角色。—領導學大師麥斯威爾(John C. Maxwell)
    這本書提供的方法真的很管用,不僅讓我們公司的網站煥然一新,也徹底改變了我們與客戶的溝通方式。—《一分鐘經理》作者布蘭查(Ken Blanchard)
    這是我所知最好的行銷工具,我將它用在每一個新產品上。—《天王部落客教你把粉絲變成錢》作者海亞特(Michael Hyatt)
    社群媒體時代,行銷人必讀。—數位行銷人公司創辦人戴斯(Ryan Deiss)
    關於品牌行銷,我一直有些無法解開的困惑,但這本書讓我在幾個小時內就找到了答案。—西南管理顧問公司創辦人之一魏登(Rory Vaden)
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    唐納.米勒

    廣告媒體公司StoryBrand創辦人暨執行長,於2009年創立非營利組織「輔導方案」(The Mentoring Project),曾為歐巴馬政府「神之愛與健康家庭」的小組服務。

      《紐約時報》暢銷書作家,在全球銷量超過百萬冊,著有《上帝的爵士樂》、《把人生變動詞》等。
    More

    Details

    Released
    2018/06/29
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    Provide Adobe DRM
    Does not provide EPUB (Not provided by the publisher)Does not provide PDF (Not provided by the publisher)
    Offer DRM free license
    No
    ID
    128711
    ISBN
    9789864794898

    網路行銷

    顧客關係

    顧客心理

    促購力

    說服力

    行銷

    Buy products firstAnd download app to watch

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    客訴管理(二版):讓你氣到內傷的客訴,這樣做都能迎刃而解

      

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