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    6. 集客變現時代:香教你個行銷!讓你懂平台,抓客群,讚讚都能轉換成金流!

    集客變現時代:香教你個行銷!讓你懂平台,抓客群,讚讚都能轉換成金流!

    Author 織田紀香(陳禾穎)
    Publisher 讀書共和國 /方舟文化
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    Released
    2018/03/07
    Language
    Traditional Chinese
    File format
    PDF (15MB), fit in large screen and Pubook
    Pages
    387
    ID
    130157
    ISBN
    9789869581547
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
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    • Intro

    一本讓你打通數位行銷任督二脈的書!

      台科大資管系特聘教授 盧希鵬、關鍵數位行銷執行長 謝依如、台科大管理學院院長 欒斌 大力推薦
      
      數位行銷權威、社群小編的救星――紀香老師親自傳授心法!
      第一本結合趨勢、現況與實際操作,全盤性介紹社群行銷的自製書。
      粉絲≠購買者,但粉絲數量和購買者一定成正比。
      無論產品有形無形,只要懂了各種數位平台的遊戲規則,粉絲集客術,一點都不難。
      
      V如何選擇最適合的數位行銷方式?
      V下廣告買版位有用嗎?
      V你了解受眾的商業模式嗎?
      V為什麼我的付費發文就是擴散不出去?
      V如何從各種平台找到精準受眾?
      V客戶如何產生資料,留下足跡?
      V要如何評估產品效果要「做廣」還是要「做準」?
      
      你還在為以上問題煩惱嗎?只要閱讀本書,讓你不用花無用力氣,就能精準抓住最適受眾的心!
      平台不只是臉書,打破既定規則,選擇最優化方式!
      版位OUT,搞定受眾才重要!
      
      單堂上萬元的課程,只需花一本書的價格即能有實戰能力,一看就上手。
      
      如何使用社群、平台與受眾溝通?
      如何擊中粉絲、用有效廣告精準吸引買家?
      
      紀香老師說:「凡數位行銷都可設定一個清楚的目標,包含訂單、客戶、行動、安裝等,只要了解目標為何,就能推估出各個數位媒體所能帶來的流量與點擊率、轉換數。」
      
      社群行銷在目前是國內諸多企業趨之若鶩的數位媒體行銷的操作方式之一,利用社會心理學的從眾效應,加上網路資訊科技的便利性,輕易的將網路上的消費者凝聚在一起。
      
      本書要談的,不只是社群的「媒體」的角色,而是如何藉由群眾的力量醞釀、擴散企業想傳達的資訊,與受眾溝通,營造品牌力,藉由多種平台曝光,走長走久才是真正成功的行銷效益。
      附「數位行銷名詞解釋」,讓你快速理解常見用語,
      無論是剛入門、已入門,還是行銷老手,都能精準掌握買家們的藏身處!
      
      重要事件
      1.織田紀香現為專業社群行銷講師,天地人學堂、商周超業講堂等講師。
      2.織田紀香將於飛碟電台主持新節目,主講職場、數位行銷、趨勢與勵志。

    本書特色
      
      1.作者為社群行銷達人,從事相關行業十餘年,走在數位行銷的最前端。
      2.第一本結合趨勢、現況與實際操作,全盤性介紹社群行銷的國內自製書。
      3.單堂上萬元的課程,只需花費一本書的價格即能有實戰能力,一看就上手。
    More
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    Details

    Released
    2018/03/07
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    130157
    ISBN
    9789869581547

    數位行銷

    營造品牌力

    社群行銷

    Buy products firstAnd download app to watch

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