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    6. 品牌設計力
    從概念到實戰案例,設計總監教你打造吸金品牌的不敗祕技

    品牌設計力

    Author 東販編輯部
    Publisher 台灣東販 /台灣東販股份有限公司
    Follow Save Saved Share
    Released
    2018/03/01
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (30MB), fit in large screen and Pubook
    Pages
    185
    ID
    173130
    ISBN
    9789864755776
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$322
    Explanation
    eBook
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    庫存
    • Intro

    • Chapters

    品牌建立絕非一個LOGO就搞定
    設計師應如何發揮創意並體察顧客需求?
    創意者想在市場中做出個性,又該如何與設計師溝通?
      臺灣小型創業者越來越多,如何突破重圍做出凸顯個人風格的品牌設計,成為老闆們的苦惱。

      本書邀請國內專業的執業設計師分享設計職場的現況與經驗,還提供國內知名案例的發想過程,啟發LOGO製作靈感。內容中誠懇不藏私的經驗分享,清楚說明設計流程,希望讓設計師與創業者共為品牌經營的夥伴

      給個人接案、工作室或是顧問公司,啟發品牌建構的靈感!
      給創業者了解設計過程,打造屬於個人的特色LOGO!

    本書特色

      給設計師
      ◎國內知名品牌顧問公司設計總監親身分享設計業界實況
      ◎詳解國內知名品牌形塑的實際流程,啟發設計創意

      給創業者
      ◎圖解說明設計環節,自己的品牌自己溝通掌握
      ◎詳述品牌設計目的,建立個人品牌不再一知半解
    More
    More
    i-003 目錄
    i-008 PART 1品牌視覺設計的重要性
    i-009 品牌識別的重要性 
    i-009 品牌(Brand)的起源 
    i-010 品牌識別 維護商譽 
    i-011 品牌形象透過細節不斷加強 
    i-013 PART2一步到位做出好設計
    i-015 新手設計師的心態準備
    i-016 工作心態— 積極、熱情、謙虛
    i-016 溝通能力— 聆聽、自我表達與堅持
    i-018 設計工作流程
    i-018 步驟1_ 企業訪談
    i-021 步驟2_ 設計概念到草圖
    i-022 步驟3_ 製作提案
    i-022 步驟4_ 簡報說明
    i-023 步驟5_ 設計定案與延伸
    i-024 步驟6_ 設計規範
    i-026 PART3設計好品牌──案例分享
    i-027 三名治股份有限公司
    i-029 樂朗奇法式手工喜餅
    i-039 漾漾好時餐廳
    i-049 艾朋牛排餐酒館
    i-057 合唱無設限10 主視覺
    i-063 triangler 三名治設計
    i-069 YSDT 遠時數位科技
    i-075 POINT 設計關鍵
    i-077 汎羽品牌企劃設計
    i-079 本草賦
    i-089 台灣艾爾啤酒
    i-097 橘村屋
    i-107 MIDAS
    i-115 VENCAL 薇蔻
    i-121 Bintronic 彬騰
    i-129 加納富魚場
    i-135 Poco Más
    i-145 POINT 設計關鍵
    i-147 名象品牌形象策略
    i-149 刷樂Shallop
    i-157 4MANO CAFFÉ
    i-165 Novelty9
    i-169 純奈主張
    i-175 POINT 設計關鍵
    i-177 PART4設計公司索引
    i-179 設計公司索引
    More
    More

    Details

    Released
    2018/03/01
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    173130
    ISBN
    9789864755776

    藝術

    品牌經營

    品牌形象

    LOGO

    品牌設計

    商業設計

    東販

    Buy products firstAnd download app to watch

    Details

    See more 台灣東販 / 台灣東販股份有限公司

    More

    「換個說法」跟他好好說話:心理學博士教你依病程使用最佳應對金句,跟失智者有效溝通

    兔子品種超圖鑑:從體型、毛色到毛質,完整收錄ARBA公認的51品種資訊

    隨心所欲玩轉風格!絕美指甲彩繪圖鑑:不同主題×設計×場合,1000款氣質百搭的美甲藝術

    天然精粹植物油事典:美容×養生×提升免疫力……60種養護身心的應用提案!

    南北極大探索:GO!認識我們的地球

    BOTANICAL DIARY零基礎植物藝術畫:繪出日常療癒時光

    珍奇食蟲植物圖鑑:品種特性×植栽照護,打造充滿個性的庭園

    我的尾巴

    人氣甜點工作室Her×Her的美味食譜:餅乾、常溫蛋糕和鮮奶油蛋糕,經典食譜分享不藏私,做出每天都想吃的好味道

    小資媽媽育兒向前衝:帕帕珍優雅不起來的育兒奇幻旅程

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    最強LOGO設計の教科書:最多風格一次學,經典5大類、必學26風格,550日系精華案例,大呼過癮的日本識別設計精華

    好LOGO是你的商機&賣點:用風格為品牌賺錢,從名片、提袋到周邊商品,都是讓人手滑的好設計

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    用幾何圖樣,做風格設計:點線面就是最閃的主視覺&LOGO

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    品牌設計力2

    好LOGO,如何想?如何做?【暢銷經典版】:最多設計師推薦,報價眉角、談判潛規則、設計祕訣、血淚心得,歐美設計師的超級經驗談!

    LOGO設計的不敗法則:打造極簡、有力、經典LOGO的實用指南

    品牌設計必修課:從商標到經營,全方位的品牌塑造書

      

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