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    6. 圖解商業模式2.0
    剖析100個反向思考的成功企業架構

    圖解商業模式2.0

    Author 近藤哲朗
    Publisher 台灣漫讀股份有限公司 /台灣角川
    Follow Save Saved Share
    Released
    2019/08/02
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (65MB), fit in large screen and Pubook
    Pages
    271
    ID
    174401
    ISBN
    9789577431363
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    • Intro

    • Author

    ★累銷突破5萬冊‧日本各大書店暢銷書!經營者、商業人士、新創業者、學生必讀!
    ★大家都往東,我偏要往西!和別人不同的反向思考才是成功的關鍵!
    解析MUJI、Spotify、Amazon、LAWSON……
    100個知名企業的架構與思考模式!

    .商業模式容易產生思考偏見
    .商業模式容易被模仿
    →正因如此,我們需要彈性、時時變化、與他人不同的商業模式!
    本書收錄100個商業模式,包含受世人注目的新創企業、
    海外知名獨角獸企業,以及大企業開發的新創事業,
    從人力、物力、金錢、資訊4大要素著眼,
    讓你看見成功的企業究竟是翻轉其中哪一項,
    才能找到全新的商機!

    我們所認識的商業世界正以飛快的速度變化,而且已經不是「就著昨天做的事下功夫改善」的層級,而是「昨天做的事到了今天完全不適用」、「昨天覺得可以的,今天變得不行」,呈現劇烈的「破壞性」狀態。

    以最容易瞭解的方式展現此變化的,就屬「商業模式」了。建立何種機制才能倖存?這在商場上是最根本的生死問題。反過來說,「無法適用於今日的機制」就成為企業、產業攸關生死的大課題。因為無論集結多麼優秀的人才,無論耗費多少資金投資設備,只要「機制」不適用,一切都將化為泡影。

    本書收錄的100個案例也一樣,不會永遠維持「完美的商業模式」。就算某時期「看來完美」,隨著時代趨勢的演變,也可能變得不合時宜,但如果永遠緊抓著不放,就會沉船。最重要的就是在趨勢的變化中,清楚看出何時該進行改革。希望本書可成為幫助讀者鍛練「眼光」的教科書。

    ※倖存的商業模式中的「反論架構」
    ※提供新的「核心價值」
    ‧未來食堂 能夠配合自己的心情或身體狀況點菜的定食屋
    ‧Neighbor  出租閒置空間的「倉庫版Airbnb」
    ‧Vacation STAY 樂天集團經營的「可混合運用物件的網站」
    ※建立新的「金流」
    ‧Spotify  可以「免費」欣賞四千萬首歌的音樂串流平台
    ‧Doreming Pay  能夠以一日為單位預領薪資的服務
    ※使用新「科技」
    ‧Amazon Go  開設在西雅圖的亞馬遜「無人商店」
    ‧獺祭  利用資料與IT技術實現「素人釀酒」
    ※結合新的「利害關係人」
    ‧大誌雜誌 協助街友自立生活的雜誌
    ‧育兒共享 與地方居民一起育兒的共享App

    *掃描書中QRCode,即可下載商業模式圖解繪製工具包!
    More
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    近藤哲朗

    株式會社Sorosoro負責人。生於1987年,千葉大學大學院工業研究所畢業後,進入趣味公司Kayac工作,擔任網站與App製作總監。2014年為了協助在Kayac認識的夥伴以及以解決社會課題為目的的事業與組織,成立了株式會社Sorosoro。其中的一部分就是在note上發表「#商業模式圖解系列」、「#Business Word圖解系列」,不久就在App新聞「NewsPicks」上獲得總計超過20000Pick,成為眾人談論的話題。目前集結約50名有志之士經營「商業圖解研究所」,以「探討商業×圖解」為概念,為大企業與NPO法人提供商業圖解的顧問諮詢服務。

    Twitter:@tetsurokondoh(チャーリー)
    note:https://note.mu/tck
    More

    Details

    Released
    2019/08/02
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    174401
    ISBN
    9789577431363

    Spotify

    MUJI

    商業

    商業模式

    Buy products firstAnd download app to watch

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    See more 台灣漫讀股份有限公司 / 台灣角川

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