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    6. 商業溝通
    專業與效率的表達2/e

    商業溝通

    Author 温玲玉
    Publisher 景芸文化 /前程文化事業股份有限公司
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    Released
    2020/09/01
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (124MB), fit in large screen and Pubook
    Pages
    855
    ID
    243402
    ISBN
    9789869947527
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    • Intro

    • Chapters

    • Author

    ★本書榮獲國立彰化師大「102年度優良教材開發獎勵」 

     .架構完整實用.面面俱到
      本書涵蓋商業溝通領域最實用的題材,完整論述口語與書面溝通的觀念與技巧,新版持續有效結合原理原則與職場實務,分享生動活潑的教學經驗,新增「顧客關係管理」、「性別溝通」,新撰「商業溝通與科技」、「就業溝通」、「職場溝通」與「商業禮儀」等章節。

      .內容淺白易懂.輕鬆掌握
      本書文字呈現口語化風格,而為使內容貼近讀者面臨的溝通情境,各章皆輔以實作原則「溝通格言」說明及日常實例「溝通實務」,佐以全新之情境圖片,使讀者輕鬆掌握溝通要領。

      .活動多元生動.有效學習
      為使讀者有效「學」與「習」,本書藉由章首的「溝通現場」以及章末設計「案例研討」及「活動演練」,使讀者透過個案思索及活動演練,應用所學。

    專文推薦

      林聰明校長
      林建山社長
      楊國湘教授
    More
    More
    第 1 章 溝通的意涵
    第 2 章 職場上的溝通
    第 3 章 商業溝通與科技
    第 4 章 小型團體與團隊之溝通
    第 5 章 跨文化與性別溝通
    第 6 章 傾聽的藝術
    第 7 章 說話的技巧
    第 8 章 非口語溝通—肢體語言
    第 9 章 就業溝通—申請函、履歷表、自傳與面試
    第10章 時間管理
    第11章 情緒管理與壓力調適
    第12章 衝突管理
    第13章 協商與談判
    第14章 溝通在顧客關係管理的角色
    第15章 企業倫理與職業道德
    More
    温玲玉

      學歷:美國密蘇里大學商業教育博士(主修人力資源)

      現職:國立彰化師範大學財務金融技術學系特聘教授兼國際暨兩岸事務處國際長

      經歷:
      ・ 美國傅爾布萊特資深學者2018-2019(Fulbright Senior Scholar)
      ・ 美國加州聖荷西州立大學(San Jose State University)訪問教授
      ・ 德國柏林應用科技大學客座教授
      ・ 北京林業大學客座教授、「梁希學者」特聘教授
      ・ 非洲納米比亞科技大學訪問教授
      ・ 國立彰化師範大學校長特別助理
      ・ 國立彰化師範大學商業教育學系系主任
      ・ 國立彰化師範大學數位學習研究所所長
      ・ 元培醫事科技大學管理學院院長(借調)
      ・ 國家考試高普考命題及閱卷委員
      ・ 馬來西亞華校董事聯合會總會課程局顧問
      ・ 教育部「99、103、108高職課綱」商業與管理群召集人
      ・ 教育部全國高級中等學校商業類學生技藝競賽裁判總召集人
      ・ 國家品質獎評審委員
      ・ 經濟部工業局知識管理加值計畫審查、輔導委員
      ・ 行政院勞委會職訓局「TTQS」顧問與講師、「3C職能」講師
      ・ 榮獲國科會甲等研究獎勵、國立彰化師範大學傑出教學獎、傑出服務獎等
      ・ 主持國科會、教育部與產學合作專案逾二十五年
      ・ 指導博碩士論文逾150篇並數度榮獲獎項
      ・ 輔導工商企業上百家
      ・ 擔任公民營機構與學校之教育訓練講座逾二十五年
    More

    Details

    Released
    2020/09/01
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    243402
    ISBN
    9789869947527

    企業管理

    管理學

    Buy products firstAnd download app to watch

    Details

    See more 景芸文化 / 前程文化事業股份有限公司

    More

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