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    6. 連鎖管理3/e(三版)

    連鎖管理3/e(三版)

    Author 許英傑;李冠穎
    Publisher 景芸文化 /前程文化事業股份有限公司
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    Released
    2021/01/01
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (125MB), fit in large screen and Pubook
    Pages
    836
    ID
    243403
    ISBN
    9789869947565
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    • Intro

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    作者整合多年的教學及產學經驗,以流通理論為基礎,搭配最新的國內外案例,剖析零售連鎖服務業的經營與管理精髓,讓讀者能了解其在供應鏈中的角色與重要性。

      全書以理論搭配實務案例說明,加上圖片的輔佐來呈現內容。每章先以知名企業為章首案例,引導讀者掌握該章節學習內容。章內附有多個國內外小型個案,立即了解實務面的應用,掌握連鎖新資訊。章末更搭配國內知名企業案例,讓讀者將書本概念輔以個案,假設業者立場來腦力激盪進行問題解決,激起學術與實務火花。

      本書從總體概念探討台灣連鎖發展的背景與現狀,並說明連鎖產業未來發展的趨勢。探討加盟總部與加盟者於連鎖系統中之角色,剖析雙方的夥伴關係,並如何透過契約載明雙方的權利與義務,來建立雙方互助依存的合作信念,創造連鎖品牌價值。
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    第1章 連鎖企業發展歷史及概論
    第2章 連鎖企業的市場機會
    第3章 連鎖總部管理、組織與發展條件
    第4章 連鎖總部的經營管理
    第5章 連鎖總部行銷策略
    第6章 商圈位址選擇
    第7章 連鎖總部財務規劃
    第8章 連鎖企業資訊與物流系統
    第9章 加盟創業機會評估
    第10章 加盟者商店營運策略
    第11章 加盟者顧客服務
    第12章 連鎖總部與加盟者間關係
    第13章 連鎖加盟發展趨勢
    More
    許英傑

      現職:國立高雄科技大學行銷與流通管理系教授
      學歷:日本慶應大學商學博士課程修了(行銷領域)
      經歷:統一超級商店股份有限公司7-Eleven業務區組長

      淡江大學國際貿易學系副教授
      國立高雄第一科技大學行銷與流通管理系教授兼系主任、主任秘書、研發長
      台灣連鎖暨加盟協會全國商店傑出服務店長選拔評審委員
      台灣經濟研究院外部顧問
      中國生產力中心外部顧問
      金門酒廠實業股份有限公司董事
      經濟部商業司優良服務作業規範(GSP)推行會報委員
      技專校院師生取得民間職業能力鑑定證書採認諮詢委員會委員
      慈惠醫護管理專科學校校長
      商業發展研究院院長

      研究專長:流通管理、零售管理、連鎖管理、行銷管理
      相關著作:流通管理、零售管理(合著)、台灣行銷中國(合著)、零售創新-7-ELEVEN成功之秘

    李冠穎

      現職:朝陽科技大學行銷與流通管理系副教授兼系主任
      學歷:國立高雄第一科技大學管理研究所管理學博士(行銷領域)
      經歷:中臺科技大學行銷管理系助理教授

      中國生產力中心外部顧問
      安栢利國際有限公司行銷指導顧問

      研究專長:品牌管理、連鎖企業管理、零售管理、行銷管理
      實務專長:行銷策略規劃與診斷、品牌建構與診斷、連鎖經營策略規劃診斷
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    Details

    Released
    2021/01/01
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    243403
    ISBN
    9789869947565

    企業管理

    管理學

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