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    6. 美髮沙龍創業一本通

    美髮沙龍創業一本通

    Author 許瑞林
    Publisher 金塊文化
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    Released
    2011/04/12
    Language
    Traditional Chinese
    File format
    PDF (9MB), fit in large screen and Pubook
    Pages
    172
    ID
    27921
    ISBN
    9789868680968
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    • Intro

    • Chapters

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    "美髮美容業邁向連鎖化經營,是大多數同業經營上的期許,不僅有助於建立知名度,也能有效整合通路,創造流通績效與成就感。但從單店到多店乃至連鎖店經營,有一定的過程及必須深入準備的工程,例如:建立正確的經營理念、形成良好的企業文化、累積獨特的營運特色,訴諸文字化以便複製,以至於建立人才養成系統和教育體制,打響品牌的行銷策略等,這些都需花費心思,一點一滴逐步累積,絕非一朝一夕所能達成。

      然而,隨著消費者追求美麗的迫切性及消費意識抬頭、市場需求擴大,美髮美容業者為鞏固利基,必須更加注重服務品質、發揮專業特質、提升競爭實力。所幸受惠於建教合作模式,定期為業界注入了一股新的人力資源,也帶動業者對教育訓練的重視,使得從業人員的質與量同步提升,但相對地,同業間經營的差異化也愈來愈不明顯,競爭愈來愈白熱化。

      當前,美容院經營的競爭已不僅是店與店之間的業務競爭,而是品牌之間信譽與服務及客情掌握的競爭。誠然,連鎖化經營是擴大市佔的好方法,但卻非萬靈丹,如果經營者一昧地追求連鎖化經營,而忽略了應有的基本功夫或步驟,很容易落入自我感覺良好的經營陷阱,致使好不容易打下的基底瀕臨崩陷的危機,變成「成也連鎖,敗也連鎖」。

      作者參與美髮美容業的經營管理近30年,經歷了傳統美容院的保守經營模式,跨越到早期連鎖化的起步工程,從初期拓點過程至二百餘家連鎖店的經營運作,有幸見證了台灣美髮美容業轉型過程的關鍵時刻。每一個轉折點,都成為最珍貴的學習,幫助其看清盲點、看出契機。

      投身美髮業以來,作者從在連鎖事業總部負責業務拓展,轉型為加盟經營者,再轉為輔導、協助業者建立連鎖通路,這幾年更經常往來兩岸,擔任大陸美髮業界執行長負責二百家店與顧問,一直希望自己所知所學,尤其近幾年深入中國大陸美髮美容市場的任務執行,能完整傳遞下去,協助有心精進的同業提升經營實力,減少摸索的時間與浪費。

      本書探討了海峽兩岸美髮美容業的發展趨勢與契機,以及成功經營的要件,並詳細提供實際營運所需的執行方法與步驟,雖以連鎖經營為主要訴求,但相信對單店、多店型態的業者亦同樣具參考價值。"
    More
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    "推薦序一 許景然
    推薦序二 陳冠伶
    推薦序三 蔡文海
    推薦序四 易杰
    推薦序五 王毅祺
    作者序 從基本功練起

    Chapter 1 美髮美容業發展的趨勢與契機
    1.1美髮美容業發展現況
    1.2美髮美容業的經營趨勢
    1.3未來美髮美容業的制勝法寶
    1.4連鎖經營模式的魅力

    Chapter 2 如何將美髮美容業經營得有聲有色?
    2.1美髮美容業現階段的經營問題
    2.2美髮美容業經營成功的要素
    2.3發展連鎖經營,複製專業知識
    2.4邁向連鎖經營的準備與企圖
    2.5怎麼樣才算是優良的連鎖加盟總部?
    2.6連鎖化經營的基本原則
    2.7連鎖店的分類與適用性
    2.8邁向連鎖經營應具備的條件

    Chapter 3 開店後才是挑戰的開始
    3.1美髮美容業開業前的準備
    3.2開門做生意前的準備
    3.3營業中的服務及注意事項
    3.4店頭整理清掃工作重點
    3.5客戶抱怨事件的處理原則
    3.6安全措施與緊急事故處理
    3.7如何與顧客互動、開啟話題

    Chapter 4 如何將人「才」變成人「財」?
    4.1進人 ~ 招兵買馬,廣納人才
    4.2育人 ~ 人人都可訓練成A級員工
    4.3用人 ~ 鋪設暢通的晉階管道
    4.4留才 ~ 建立公平的考核標準與獎懲辦法

    Chapter 5 超級店長養成密碼
    5.1你是成功的店長嗎?
    5.2店長的養成
    5.3連鎖店店長的定位與培育

    Chapter 6 服務系統的深度解析
    6.1美髮業者的升遷制度解析
    6.2店務管理職能系統
    6.3連鎖加盟總部管理處功能
    6.4連鎖加盟總部營業處功能

    Chapter 7 邁入連鎖加盟階段的管理實務
    7.1開設加盟店管理規章
    7.2協力廠商之互動與資源整合
    7.3國外連鎖授權合作
    7.4建立創新管理制度與輔導作業"
    More
    "許瑞林

      學歷:國立台北工專

      經歷:台北市女子美容公會理事、武漢美麗椰島美髮美容有限公司執行長、百福有限公司執行顧問、北京清華大學美容業國際工商管理研修班(MBA)講師、新世紀形象(北京)管理學院講師、上海庄周企業管理諮詢公司經營顧問、北京華辰文化講師、上海博卡美髮美容軟件科技公司經營顧問、台灣聖瑪莉麵包連鎖企業執行顧問、北京翡仕?髮型師雜誌經營顧問、台灣工商建設研究會會員、台灣經濟部中小企業榮譽指導員、曼都髮型美容連鎖企業營業處副總經理、台灣青年創業協會常務理事、台北市青年創業協會常務理事、順天本草連鎖顧問、華福水電工程公司資深顧問,及台灣多家知名美髮連鎖業經營顧問

      現任:南京絲念美髮美容造型公司執行長、南昌沙之宣美髮美容造型公司顧問

      著作:《法國Salon巡禮》、《美髮美容業連鎖經營法本》、《剪刀手.狀元才》、《美髮名店的百萬店長》、《美髮美容業連鎖經營法本know-how》、《美髮美容創業一本萬利》、《美髮美容經營寶典》(中國社會科學出版社)

      E-mail:h001333@hotmail.com"
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    Details

    Released
    2011/04/12
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    27921
    ISBN
    9789868680968

    美髮沙龍創業一本通

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