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  6. 創 業 吳伯超與仙踪林傳奇

創 業 吳伯超與仙踪林傳奇

Author 張志偉
Publisher 御出版 /御璽出版
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Released
2022/05/23
Language
Traditional Chinese
File format
PDF (17MB), fit in large screen and Pubook
Pages
303
ID
302631
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Offer DRM free license
No
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NT$290
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一個專科學歷的退伍軍官，創辦的「仙踪林」泡沫紅茶連鎖店，沒有財團支持而將台灣的泡沫紅茶國際化經營，短短幾年，成績斐然。四次創業，屢仆屢起，每天手搖八百杯紅茶，他跟自己說：「尊重自己的行業。對我來說，紅茶就是高科技。」從退伍軍人到跨國連鎖企業負責人，他，寫下人生創業的奇蹟。兩岸三地主流媒體大篇幅報導、目前更是國內外許多大企業期盼合作的夥伴，並被媒體喻為是「東方的麥當勞」。一個新興產品如何說服市場？夫妻創業如何異鄉扎根？進軍中國如何使用「鄉村包圍城市」戰略？偌大的中國市場，該如何廣建通路？堅持直營、還是廣收加盟？品牌優先、抑或獲利為上？本書生動翔實地描寫了吳伯超的創業思維與歷程，分享了殊勝的創業經驗。是個人創業、企業經營，乃至理解中國市場通路學的絕佳案例作品。
趨勢觀察家

Details

Released
2022/05/23
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
302631

Buy products firstAnd download app to watch

Details
　　

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