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    6. 長壽商機崛起!
    突破年齡行銷的獲利法則

    長壽商機崛起!

    Author 蘇珊.威爾納.高登 (Susan Wilner Golden)
    Publisher 能力雜誌 /財團法人中國生產力中心
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    Released
    2023/10/12
    Language
    Traditional Chinese
    File format
    PDF (10MB), fit in large screen and Pubook
    Pages
    344
    ID
    398219
    ISBN
    9786869667154
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    Series 價值創新

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    • Intro

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    我們正在經歷一場非比尋常的人口轉變,60歲以上的人口已是現今成長最快、變化最活躍的市場,我們該如何了解並滿足其需求?本書從改變觀念談起,指出當人們的心思不受年齡限制,將可活出全新樣貌的未來。
    作者以人生18階段取代年齡的觀念,將一般STP以年齡為區分的觀念徹底改觀,把各階段的需求提出各種可能的商業模式對應,讓企業針對其欲進入的市場,做出最有效的營運與行銷策略,與長壽經濟一起成長。
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    出版緣起
    各界好評
    推薦序一 王國明
    推薦序二 李宗勇
    推薦序三 徐業良
    推薦序四 蔡君明
    前 言 人口新面貌
    第一部分 長壽這回事
    第一章 從活得久到活得好
    第二章 年齡與人生階段
    第三章 著眼人生階段的行銷思維
    第二部分 商機與挑戰
    第四章 尋找長壽商機
    第五章 鎖定顧客群
    第六章 面對通路的挑戰
    第七章 創業家的商機
    第八章 長壽的紅利
    結 語 人生進一步
    附 錄
    謝 詞
    More
    蘇珊.威爾納.高登 (Susan Wilner Golden)
    任教於史丹佛商學院,擔任史丹佛卓越職涯研究所dciX影響力計畫主持人,同時也是科技之星長壽未來加速器的駐點指導,並且在樞紐投資的照護創新及投資計畫中擔任思想領袖夥伴,她還為許多新創公司及企業的長壽策略提供建議。
    高登在職業生涯中曾經歷創業投資、公共衛生以及生命科學領域,讓她能夠以跨領域、跨學科的觀點來看待長壽商機。高登本身就是人生階段(而非年齡)思考的典範,過著多階段的人生。她擁有哈佛公共衛生學院的理學博士學位,加入了哈佛商學院的管理發展學程,同時是2016年史丹佛卓越職涯研究所的研究員。
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    Details

    Released
    2023/10/12
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    398219
    ISBN
    9786869667154

    銀髮商機

    健康照護

    高齡社會

    遠距醫療

    Buy products firstAnd download app to watch

    Details

    See more 能力雜誌 / 財團法人中國生產力中心

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    【能力雜誌831期】

    【能力雜誌830期】

    【能力雜誌829期】

    【能力雜誌828期】

    【能力雜誌827期】

    品牌誌IN-數位品牌故事書

    【能力雜誌826期】

    贏向新市力 美學低碳市集up !!

    【能力雜誌825期】

    【能力雜誌824期】

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    解鎖無齡

    恩主公醫院的慈悲喜捨

      

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