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  6. 產品管理－從創意到商品化

產品管理－從創意到商品化

Author 徐茂練
Publisher CHWA /全華圖書股份有限公司
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Released
2023/12/19
Language
Traditional Chinese
File format
PDF (99MB), fit in large screen and Pubook
Pages
466
ID
441715
ISBN
9786263286405
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
No
DRM
NT$420
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eBook
Standard NT$560
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本書內容淺顯易懂，引用許多實例說明，章前均有與該章主題相關之引導個案，內文亦穿插實務議題供讀者思考與討論。
首先運用基本的邏輯來描述產品管理的架構，繼而說明該架構中相關的規劃與決策內涵，以及執行這些規劃與決策所需的知識技能；接下來結合產品生命週期與產品組合管理的流程與實務運作，並提供整合性的產品管理架構，涵蓋策略面與產品發展等跨領域的議題，引導產品經理人的實際操作；最後運用專案管理工具，具體地以實例說明產品管理過程中的相關專案。本書適用於大專院校產品管理相關課程教科書或參考書籍。 

Details

Released
2023/12/19
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
441715
ISBN
9786263286405

Buy products firstAnd download app to watch

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