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    6. 從零開始讀懂數位行銷

    從零開始讀懂數位行銷

    Author 西川英彥、澀谷覺
    Publisher 城邦文化 /商周出版
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    Released
    2021/04/13
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (6MB), fit in all devices and Pubook
    Pages
    357
    ID
    243394
    ISBN
    9789860734126
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    Campaign 思辨年代,以閱讀啟程 | 商周×啟示 全書系書展7折起

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    從零開始讀懂數位行銷

    Author 西川英彥、澀谷覺
    Publisher 商周出版
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    Released
    2021/04/15
    Language
    Traditional Chinese
    Pages
    304
    ID
    558380
    ISBN
    9789865482718
    DRM
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    • Intro

    ★本書榮獲 日本行銷協會2019日本最佳行銷圖書大獎
    ★《從零開始讀懂》系列原著書籍累印51萬冊!
    ★日本亞馬遜網路書店暢銷書

    ~基礎概念 X 系統架構 X 品牌個案~
    廣度與深度兼具的數位行銷初讀本
    SEO、通路、平台、訂閱、觸及數、動態定價、內容行銷、行動支付、顧客評價、群眾外包、共享經濟、消費者行為
    Apple、Amazon、Airbnb、Google、TripAdvisor、Uniqlo、Uber、無印良品、樂高、全日空

    ■從SEO到消費者行為,由日本知名大學教授親授,讓你一本學會數位行銷
    由大學教授以簡單圖表x知名企業案例,帶你快速掌握數位行銷核心概念。
    不論自學、課堂皆適用的最佳數位行銷入門書!


    可能會有人認為數位行銷聽起來很困難,和自己沒什麼關係。
    但實際上,在各位「從LINE獲得優惠券」、「把喜歡的商品照片貼到IG上」的時候,就已經參與了數位行銷。
    數位行銷其實就近在你我周圍。

    本書分為三部分。
    首先在「第Ⅰ篇 什麼是數位行銷」中,幫助讀者瞭解數位社會的特徵、客戶的消費行為變化、企業的商業模式變化,以明白數位行銷的整體架構。
    接著在「第Ⅱ篇 數位行銷策略」中,學習4P中各種策略的基礎與延伸。
    最後在「第Ⅲ篇 數位行銷管理」中,瞭解實踐數位行銷時會用到的工具與基礎建設。

    ■深度推薦
    網路趨勢觀察家 Mr. 6 劉威麟
    新創及二代企業導師/資深公關人 丁菱娟
    政大企管系特聘教授 別蓮蒂
    企業顧問/《經濟日報》數位行銷專欄作家 鄭緯筌
    (依首字筆劃排列)
    More
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    • Intro

    • Author


    榮獲 日本行銷協會2019日本最佳行銷圖書大獎



    廣度與深度兼具的數位行銷初讀本


    基礎概念 X 系統架構 X 品牌個案





    由大學教授以簡單圖表x具體案例,帶你快速掌握數位行銷核心概念。

    不論自學、課堂皆適用的最佳數位行銷入門書!


    More
    More
    asnd askw
    More


    西川英彥





    法政大學 經營學部教授(博士(商學))

    2004年,神戶大學大學院經營學研究科博士畢業。

    曾任World Muji Net董事,立命館大學副教授、教授,2010年起任職於法政大學至今。

    主要著作包括《1からの商品企画》、《1からの消費者行動》、《ネット・リテラシー:ソーシャルメディア利用の規定因》等。

    曾獲2010年度吉田秀雄賞獎勵賞,2013 Best Paper Award of the International Journal of Research in Marketing, Finalist,行銷期刊2017年輕學者獎等。



    澀谷覺





    學習院大學 國際社會科學部教授(博士(經營學))

    2003年,慶應義塾大學大學院經營管理研究科博士畢業。

    曾任職於東京大學、新潟大學副教授、東北大學副教授/教授,2016年起任職於學習院大學至今。

    主要著作包括《ネット・コミュニティのマーケティング戦略》、《類似性の構造と判断》、《初めてのマーケティング》等。

    曾獲2009年度吉田秀雄賞獎勵賞,2012年度日本商業學會優秀論文獎,2016年度吉田秀雄賞大賞等。



    譯者簡介



    陳朕疆





    自由譯者。清大生命科學學士、政大財務管理碩士、京都大學農學部交換一年。碰到新的領域就想一探究竟,成為譯者是偶然,卻也越做越喜歡,歡迎批評指教。



    相關著作:《創業實戰全書:以科學方法避開99%創業陷阱》


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    Details

    Released
    2021/04/13
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    243394
    ISBN
    9789860734126
    Released
    2021/04/15
    Language
    Traditional Chinese
    Pages
    304
    ID
    558380
    ISBN
    9789865482718

    城邦

    商周出版

    西川英彥、澀谷覺

    Buy products firstAnd download app to watch

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    直覺行銷:運用11種人性直覺,讓人不用多想就掏錢的商業巧思

      

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