English Japanese Korean Thai Traditional Chinese 简体中文
Publish Now
Publish Books Publish Media Products My Store Self Publish
Gold Log In Cart
Category
Browse all kinds of eBooks, magazines, videos by category
    More services
    • All You Can Read

    • Channels

    • Hot topics

    Language
    English Japanese Korean Thai Traditional Chinese 简体中文
    Back
    Category
    • Home

    • Books

    • Pubook E-Ink reader

    • Magazines

    • Media

    • Newspapers

    • Adult

    Back
    Books
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Management

      • Investing

      • Marketing

    • Literature/Fiction

      Literature/Fiction
      • All

      • LGBTQ

      • Literature

      • Fiction

      • Romantic Fiction

    • Leisure Life

      Leisure Life
      • All

      • Recreation

      • Illustrated Book

      • Fortune Telling

      • Travel

      • Eating Habits

      • Fitness

    • Humanities

      Humanities
      • All

      • History/Geography

      • Law

      • Politics/Military

      • Applied Sciences

      • Natural Sciences

      • Philosophy

      • Biographies

      • Sociology

    • News/Entertainment

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Language

    • Religion/Spirituality

      Religion/Spirituality
      • All

      • Motivational

      • Health/Nutrition

      • Christianity

      • Buddhism

      • Taoism

      • Islam

      • Other Religions

      • Relationships

    • Mangas

      Mangas
      • All

      • Comics

      • Illustrations

      • Fan Works

      • Romance Mangas for Teens

      • Teenage Mangas

      • High School Mangas

      • Romance Mangas

      • Yaoi Mangas

      • GL Mangas

      • TL Mangas

      • Gay Mangas

      • Others

    • Art/Design

      Art/Design
      • All

      • Performance Art

      • Art

      • Design

      • Photography

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Education

      • Kids/Teenagers

      • Pregnancy/Childbirth

    • Exams

      Exams
      • All

      • Study

      • Government Exams

      • Financial Licenses

      • Teacher Exams

      • Professional Exams

      • TOEFL/TOEIC

      • Learning Skills

      • Official Publications

      • Job Hunting Exams

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Magazines
    • All

    • Free to read

    • Finance

      Finance
      • All

      • Business Management

      • Investing

      • Direct Marketing

      • Advertising

      • Law

    • News/Entertainment

      News/Entertainment
      • All

      • News Analysis

      • General News

      • Stars

    • Leisure Life

      Leisure Life
      • All

      • Travel

      • Hobby

      • Family Life

      • Fitness

    • Art/Design

      Art/Design
      • All

      • Design

      • Art Appreciation

      • Decoration

      • Photography

    • Literature/Spirituality

      Literature/Spirituality
      • All

      • Literature

      • Christianity

      • Buddhism

    • Male Fashion

      Male Fashion
      • All

      • Fashion

    • Female Fashion

      Female Fashion
      • All

      • Urban Fashion

      • Teen Fashion

    • Car/Audio

      Car/Audio
      • All

      • Music/Audio

      • Cars/Motorbikes

    • Sports

      Sports
      • All

      • Basketball

      • Baseball

      • Outdoor Sports

    • Language/Computers

      Language/Computers
      • All

      • Computers/Technology

      • Natural Sciences

      • Language

    • Parenting/Relationships

      Parenting/Relationships
      • All

      • Pregnancy/Childbirth

      • Education

      • Books for Kids

      • Books for Teenagers

    • Photo Books

      Photo Books
      • All

      • Female Photo Books

      • Male Photo Books

    Back
    Media
    • All

    • Free to read

    • Careers

    • Careers
      • All

    • Investing

    • Investing
      • All

    • Parenting/Relationships

    • Parenting/Relationships
      • All

    • Art/Culture

    • Art/Culture
      • All

    • Religion/Spirituality

    • Religion/Spirituality
      • All

      • Buddhism

      • Christianity

      • Motivational

    • Exams

    • Exams
      • All

      • Government Exams

      • Learning Skills

      • Professional Exams

      • Teacher Exams

      • Study

      • Financial Licenses

    • Language

    • Language
      • All

    • Leisure Life

    • Leisure Life
      • All

    • Literature/Fiction

    • Literature/Fiction
      • All

    Back
    Newspapers
    • All

    • 工商時報

    • 中國時報

    • 旺報

    • 联合日報

    • 光華日報

    Back
    Adult
    • Free to read

    • Gay

    • Nude male

    • Lesbian

    • Nude female

    • Adult Manga

    Finance
    • All

    • Management

    • Investing

    • Marketing

    Literature/Fiction
    • All

    • LGBTQ

    • Literature

    • Fiction

    • Romantic Fiction

    Leisure Life
    • All

    • Recreation

    • Illustrated Book

    • Fortune Telling

    • Travel

    • Eating Habits

    • Fitness

    Humanities
    • All

    • History/Geography

    • Law

    • Politics/Military

    • Applied Sciences

    • Natural Sciences

    • Philosophy

    • Biographies

    • Sociology

    News/Entertainment
    • All

    Language/Computers
    • All

    • Computers/Technology

    • Language

    Religion/Spirituality
    • All

    • Motivational

    • Health/Nutrition

    • Christianity

    • Buddhism

    • Taoism

    • Islam

    • Other Religions

    • Relationships

    Mangas
    • All

    • Comics

    • Illustrations

    • Fan Works

    • Romance Mangas for Teens

    • Teenage Mangas

    • High School Mangas

    • Romance Mangas

    • Yaoi Mangas

    • GL Mangas

    • TL Mangas

    • Gay Mangas

    • Others

    Art/Design
    • All

    • Performance Art

    • Art

    • Design

    • Photography

    Parenting/Relationships
    • All

    • Education

    • Kids/Teenagers

    • Pregnancy/Childbirth

    Exams
    • All

    • Study

    • Government Exams

    • Financial Licenses

    • Teacher Exams

    • Professional Exams

    • TOEFL/TOEIC

    • Learning Skills

    • Official Publications

    • Job Hunting Exams

    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Finance
    • All

    • Business Management

    • Investing

    • Direct Marketing

    • Advertising

    • Law

    Back
    News/Entertainment
    • All

    • News Analysis

    • General News

    • Stars

    Back
    Leisure Life
    • All

    • Travel

    • Hobby

    • Family Life

    • Fitness

    Back
    Art/Design
    • All

    • Design

    • Art Appreciation

    • Decoration

    • Photography

    Back
    Literature/Spirituality
    • All

    • Literature

    • Christianity

    • Buddhism

    Back
    Male Fashion
    • All

    • Fashion

    Back
    Female Fashion
    • All

    • Urban Fashion

    • Teen Fashion

    Back
    Car/Audio
    • All

    • Music/Audio

    • Cars/Motorbikes

    Back
    Sports
    • All

    • Basketball

    • Baseball

    • Outdoor Sports

    Back
    Language/Computers
    • All

    • Computers/Technology

    • Natural Sciences

    • Language

    Back
    Parenting/Relationships
    • All

    • Pregnancy/Childbirth

    • Education

    • Books for Kids

    • Books for Teenagers

    Back
    Photo Books
    • All

    • Female Photo Books

    • Male Photo Books

    Back
    Channels
    • 今周刊

    • 飽讀商周

    • 經理人

    • 大師輕鬆讀

    • 普洛達康

    • 禾馬

    • 台灣武俠傳說

    You haven't completed email verification, please complete email verification to purchase DRM Free or magazine subscription products
    You haven't completed phone verification, please complete phone verification to enable publishing features
    You haven't completed email verification, please complete email verification to enable publishing features
    • Home

    • Favorite

    • Account

    • Gold

    • Library

    More
    1. Home
    2. Magazines
    3. Finance
    4. Business Management
    5. 大師輕鬆讀 No.182 鍊出商業金頭腦
    創意思考

    大師輕鬆讀 No.182 鍊出商業金頭腦

    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
    Follow Save Saved Share
    Released
    2006/06/15
    Language
    Traditional Chinese
    File format
    PDF (6MB), fit in large screen and Pubook
    Pages
    66
    ID
    10716
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    大師輕鬆讀 Subscribe and view similar 998 titles
    All Issues 大師輕鬆讀Found 998 match

    Buy products firstAnd download app to watch

    Details
    DRM
    NT$90
    Subscribe 50 Issues
    NT$2490
    Explanation
    eBook
    Printed book
    Get NT$14 off
    查看適用禮券
    Buy

    Preview View

    Buy for others
    庫存
    • Intro

    • Chapters

    鍊出商業金頭腦
    Jump Start Your Business Brain

    行銷物理+創意化學,你就是商業點子王!
    More
    More
    本期目錄:

    ● 五分鐘摘要

    ● 鍊出商業金頭腦

    - 行銷的物理3大定律
    - 創意的化學3大定律

    ● 在地觀點—— 3個問題決定用創意創業/ 張庭庭

    ● 大師知識看板—— 創意夢想故事一幕幕在曼谷上演
    / 經濟日報


    主題看板:

    醒目的差異(Dramatic Difference)

    無論是邁可‧波特的競爭策略,還是近來熱門的藍海策略,建立差異都是不變的要項。產品或服務有了與眾不同的特色,才能讓消費者產生「位移」的物理變化,使消費者轉而購買自己的產品或服務。企業首先必須了解哪裡是產品的「可乘之機」,也就是未被滿足的需求,然後再設法創新生產流程或是產品設計等面向,實際建立差異。中式餐廳的廚房運作流程繁複,消費者對服務的觀感也不甚滿意。連鎖餐飲企業韓上樓看出這個機會,把差異化的立足點訂在顧客感受上,從廚房管理與外場服務兩方面著手。

    韓上樓為了減少顧客抱怨,在制訂作業時,將各種服務動作量化,例如菸灰缸的菸頭不得超過3個,骨盤中的殘渣,超過骨盤的1/4就必須主動更換等,有效管制桌邊服務。另外在點膳、餐後復原、上菜速度,以及服務燈的反應等,都用時間規定。比方說:服務點膳時間平常為10分鐘,尖峰時段縮為6分鐘。韓上樓運用量化標準設計整體作業、分析流程,並且作為訓練以及服務績效考核的具體指標。在廚房部門,各類用料標準量、耗損分析、銷售分析,以及成本控制等方面,也都訂定量化標準,方便行政主廚與廚房工作人員溝通,有效控制物料以及成本。藉著推行管理作業手冊以及量化指標,韓上樓每家分店都能維持同樣的服務水準,以中式餐廳少有的精準服務,建立了獨特的差異。

    面對自己的恐懼(Confront Your Fears)

    恐懼是人類很好的導師,可以讓人赤裸裸地面對自己最好和最壞的一面。妥善管理恐懼,可以讓恐懼產生「質變」,成為新的動力。美國西點軍校6大技巧,教育領導幹部如何管理恐懼:1. 在內心裡反覆勾勒希望表現的結果;2. 調節自己對壓力的反應;3. 建立目標:建立具體可行的目標,可以幫助一個人更容易一點一點地進步,不至於失去努力的目標和方向;4. 專心致志避免分心;5. 相信自己,保持樂觀;6. 學會放鬆,要避免自己有意識地壓制恐懼,讓平日反覆訓練的成果自然表現出來,這也是最困難的一項技巧。民國74年,桂冠公司接到消保會的電話,表示有消費者買到的雲吞不是包肉,而是包玻璃!桂冠公司的作法是,動員公司內所有人員,在一天之後就把市面上所有雲吞都回收。隔天再邀請消保會與媒體來工廠參觀生產流程,並且在大眾面前把所有雲吞消毀,以示負責。桂冠公司拋開回收、銷毀可能的損失,坦承面對的作法,在消費者心中建立了品牌形象,也讓桂冠得到了一次成長的經驗。
    More
    More

    Details

    Released
    2006/06/15
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    10716

    鍊出商業金頭腦

    網路

    趨勢

    企業

    廣告行銷

    創意思考

    經營管理

    理財

    大師輕鬆讀

    投資

    Buy products firstAnd download app to watch

    Details

    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

    More

    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

    Related Product

    大師輕鬆讀 No.146 趨勢大師So Easy!

    大師輕鬆讀 No.188 效率高手「6不」訣

    大師輕鬆讀 No.177 追求A+不要大

    大師輕鬆讀 No.223 怎麼交出漂亮成績單?

    大師輕鬆讀 No.420 一次搞懂精實創業

    大師輕鬆讀 No.120 創業,一個人搞定!

    大師輕鬆讀 No.227 你該怎麼讀商業書?

    大師輕鬆讀 No.97 腦力爆米花

    大師輕鬆讀 No.418 除錯檢查表

    大師輕鬆讀 No.412 給主管的四個忠告

    大師輕鬆讀 No.411 贏家的九個本事

    大師輕鬆讀 No.410 快樂領導學

      

    Review

    0 ratings
    1 stars
    0%
    2 stars
    0%
    3 stars
    0%
    4 stars
    0%
    5 stars
    0%
    Write a review
    Eligible to write reviews after purchasing products or add to Library
    Explanation
    DRM needs to login with Pubu Web or App, DRM free can be opened with any device or App
    You already owned this product
    Are you sure you want to buy 大師輕鬆讀 No.182 鍊出商業金頭腦 again? This will generate duplicated items in your Library
    Buy again
    Buy for others
    After completing the checkout process, go to "Profile, Manage gift codes" to send the gift code to your friends or group members
    Quantity
    OK
    English Japanese Korean Thai Traditional Chinese 简体中文

    • About Pubu

    • Terms of Service

    • Privacy policy

    • Publish Books

    • Publish Media Products

    • Self Publish

    • Support

    • Join AP Alliance

    • 用台灣之星看飽讀

    • Redeem Retail Products

    Free downloaddddddddddddd
    Free download
    Payment
    About Pubu
    湛天創新科技股份有限公司
    24488585
    Copyright © Nuazure Innovative Technology Co., Ltd. & HK Renascimedia Co., Ltd.
    pubu-web-3.9.0.202009251127
    Download Android APK
    Download

    系統訊息


    您的合約條件不符合推廣聯盟申請資格,如有疑問請洽詢Pubu版權部窗口

    系統訊息


    您必須啟用賣家功能,才能透過專屬推廣連結,賣書賺回饋金
    Choose language
    English 日本語 한국어 ไทย 繁體中文 简体中文
    Processing