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    5. 大師輕鬆讀 NO.729 怪點子才厲害
    讓瘋狂想法變成傑出辦法4原則

    大師輕鬆讀 NO.729 怪點子才厲害

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    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2019/07/17
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    NO.729 怪點子才厲害|中英對照
    讓瘋狂想法變成傑出辦法4原則

    Loonshots
    How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

    原書作者:薩菲.巴考(Safi Bahcall)

    ★Inc.com、Business Insider等媒體好評推薦
    ★《華爾街日報》、亞馬遜網路書店排行榜暢銷書
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    重點導讀 我們需要更多怪怪的點子
    無論任何領域,最重大的突破幾乎永遠是那些挑戰傳統思惟的想法;但正因如此,那些想法也最有可能一開始就夭折。如何讓這些看似異想天開的想法發芽茁壯,也就成為至關重要的課題,對老牌企業尤其如此。

    What 究竟什麼是「怪點子」?
    最重大的突破出現時不可能完全成形,反而常常是很脆弱的想法,很容易被斥為瘋言瘋語。如果稍一不慎,你或許就此埋葬並遺忘它們而鑄下大錯,因為「怪點子」足以改變世界。

    Rule 1 區分不同階段
    負責開發高風險初步構想的人員就像藝術家一樣,你必須將他們與負責處理組織中已經成功且穩定成長區域的士兵分開。你必須建造一座苗圃,讓怪點子可以在那裡成長茁壯、蓬勃發展,並清除它們的缺陷。

    Rule 2 創造動態平衡
    你必須在藝術家與士兵之間維持健康的平衡。兩者對公司的長期未來都很重要,必須給予平等機會的重視,並為兩者提供獲取勝利所需的工具和資源。你要在怪點子和擴張事業之間,留神處理各種新點子的轉移。

    Rule 3 推廣系統思考
    你要不斷探究組織做出某個選擇的原因。分析你的成功與失敗,並詢問未來可以如何改進你的決策過程。分析決策的品質,而不僅僅是最終結果的品質。

    Rule 4 創造群聚效應
    2000年,麥爾坎.葛拉威爾出版《引爆趨勢》一書,強調一項研究結果顯示:在一個有效組織中,150人是員工人數的上限。現在有一些例子顯示,若員工少於150人,激勵措施能有效鼓勵員工專注集體目標,但一旦超過150人,員工就會轉而擔心其職涯發展及升遷。

    How 如何推動怪點子
    如果你需要推動某個怪點子,務必記住以下事實:怪點子只會在怪點子苗圃蓬勃發展,而非專注於擴張既有事業的商業帝國。你要培育你的怪點子,並用它們來測試既有的信念。運用破壞性創新,大膽地挺進未來。這是可以做到的。
    狀況 1 你的構想可能會在初始階段夭折2到3次
    狀況 2 特別留意怪點子的「假性失敗」
    狀況 3 虛心傾聽說你的怪點子「很爛」的人的評語
    狀況 4 不必擔心文化,專心創造創新的架構
    狀況 5 立志成為園丁,而不是摩西

    延伸閱讀 持續擴張與保持創新的兩難
    在每一家具高度創意的組織,都會有必須餵養的「怪獸」和必須養育及保護的「難看嬰兒」。任何創意組織要努力平衡的是如何在餵養野獸的同時,保護那還未長大成熟的難看嬰兒。
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    Released
    2019/07/17
    Language
    Traditional Chinese
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    創新

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    高風險

    系統思考

    群聚效應

    大師輕鬆讀

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