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    5. 《财经天下》2013年 第45期

    《财经天下》2013年 第45期

    Publisher 財經天下周刊 /财经天下杂志社有限公司
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    Released
    2013/12/02
    Language
    Simplified Chinese
    File format
    PDF (27MB), fit in large screen and Pubook
    Pages
    108
    ID
    27491
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    在过去的10年中,中国大多数男性似乎正站在这个时代的门槛上。这群男人受到的传统教育里,本来为他们描绘的男性道德典范是:比较少的和人交流、有问题不喜欢寻求帮助、有耐性、不注重自己的外表、漠视自己陈旧的审美观。自2000年代以来,物质匮乏的时期过去了,营销在整个社会生产中占据了更重要的位置。互联网以及移动互联网的勃兴让这种变化更加凸显。男性会发现自己的价值观被迫要重新定义了,他们需要具有更强的社交能力、被更多人接受的表现能力以及更强的合作精神。
    这些新能力都要求这些原本不修边幅的家伙重新审视自己,他们需要把自己打扮得更加亮丽,以取悦这个社会。在这方面,男性不得不更多地向社会适应能力更强、对自己身体形态更敏感的女性学习。这种变化就像很多次国际时装周后,那句总会被评论界提起的话—Men are the new women。那些最新设计的紧身露腿、五彩斑斓的男装也反复混淆着人们脑海里的性别界限。
    男性消费心理的变化给品牌带来新的机会。在女性消费市场竞争如此激烈的情况下,男性生活消费市场不啻于一片刚刚被开垦、充满希望的新大陆。在中国,它基数虽小,增长速度却很惊人—通常是女性消费品增速的一两倍。在奢侈品领域,Burberry、Coach的最新财报都显示男装以及配饰部门是支持其销售增长的主要原因。在大众消费领域,欧莱雅、旁氏、玉兰油也在积极推出男士系列。理发店、健身中心则一边抱怨着中国男性的觉醒比想象中还是慢了些,一边敞开大门欢迎光临。
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    Released
    2013/12/02
    Language
    Simplified Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    27491

    男色时代

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    財經天下

    财经天下

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    See more 財經天下周刊 / 财经天下杂志社有限公司

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    《财经天下》2014年 第57期

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    《财经天下》2014年 第53期

    《财经天下》2014年 第52期

    《财经天下》2014年 第51期

    《财经天下》2014年 第50期

    《财经天下》2014年 第49期

    《财经天下》2013年 第48期

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    《财经天下》2014年 第57期

    《财经天下》2014年 第56期

    《财经天下》2014年 第55期

    《财经天下》2014年 第54期

    《财经天下》2014年 第53期

    《财经天下》2014年 第52期

    《财经天下》2014年 第51期

    《财经天下》2014年 第50期

    《财经天下》2014年 第49期

    《财经天下》2013年 第48期

    《财经天下》2013年 第47期

    《财经天下》2013年 第46期

      

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