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    5. Big大時商業誌 第76期 你能應付危機嗎?

    Big大時商業誌 第76期 你能應付危機嗎?

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    2022/12/14
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    24127965
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    讓危機成為企業經營的禮物 / 趙政岷

    三年的疫情改變許多事,疫情危機其實仍在,許多商業新常態也有待重新建立,但我們已漸漸習慣一種新的生活型態,你必須對危機重新定義,熟悉危機處理,並重新想想該用甚麼樣的心面對新世界。

    哥倫比亞大學組織與領導計畫資深顧問亞當.布萊安特,和安進藥品前總裁凱文.沙爾寫了一書《領導者的試煉:600位執行長的智慧與教訓,最務實也最殘酷的七堂管理課》,提醒大家面對危機你必需表現人性關懷,妥善利用急迫性,接納不確定,並重新想像你的組織,唯有如此企業才得以繼續生存。

    新冠肺炎的全球威脅,算是這個時代獨有的,堪與1918年的流感和經濟大蕭條並駕齊驅。這場危機引發我們對疫情後的新常態模樣,提出無窮無盡的疑問。遠端工作能沿用下去嗎?既然人們已經意識到相較於面對面,視訊會議也可以達到同樣的效能,且效率甚至更高,那麼我們能否結束長期出差的惱人生活模式呢?商用不動產的未來會如何?百貨業呢?高等教育呢?旅遊業呢?

    作者指出,當新冠肺炎在一夕之間從我們可以遠觀的新奇狀態變成迫在眉睫的威脅時,我們無疑進入了VUCA的時代。VUCA是美國陸軍戰爭學院創造的縮寫,指的是波動性、不確定性、複雜性與模糊性(volatility, uncertainty, complexity, and ambiguity)。 如果不確定性是這個時代的新常態,那麼領導人就必須為此做好準備。類似的危機包括,駭客揭露客戶機密資料;軟體故障導致資安風險;工廠事故員工受傷生產線停擺;員工的發文演變成嚴重社群媒體反彈。對領導人來說,這時代需要擔心的事情只會愈來愈多,在工作與生活之間界線也逐漸模糊。

    普華永道美國董事長暨資深合夥人提姆.萊恩說,「在這種時期,對領導人來說,展現人性的一面是很重要的。」危機期間,領導人必須比平時更常露面,並透過言行與肢體語言來奠定公司的氛圍,來傳達明確的訊號,讓員工知道公司決定刪減成本的原因,感謝被遣散員工在情感上與財務上的犧牲,與現職同仁的付出與努力。

    此外,企業一般認為在遇上危機時,過去難以克服的各種核心商業技巧,都會變得更容易克服,此時「妥善利用急迫性」像是排定優先事項、決策速度與創新等就更加重要。再者需要接納不確定性。身為領導人除了看清現實有多嚴峻外,還能表現出自信滿滿並激勵人心?要理解並接受員工在情緒上的極限要求他們善盡職責?這一切都有待從信任的基礎開始。員工必須知道你提供的是準確的資訊,這些資訊包括了你知道的事與你不知道的事。人們的直覺很敏銳,只要稍有不對勁,就能立刻察覺到。因此,領導人應該要有能力在任何時刻找出合適的激勵方法,這是一種很奇妙的平衡。

    最後,要「重新想像你的組織」。危機能開創出罕見的機會,讓你重新思考你對組織長久以來的假設。過去你以為絕對不可能執行的計畫,如今卻突然被端上檯面討論。一旦你確立了基本架構,想要提出與回答這些艱難的問題,就會變得比較簡單。你認為危機結束後的新常態會是什麼模樣?假使你要以這個新常態為基礎來重新建立公司,你會如何重新構思?這都是危機帶來的禮物。

    危機是針對領導能力的殘酷試煉,許多領導人都無法倖存。組織中的任何弱點都會在危機中暴露出來,並不斷放大。你掌控危機的能力,其實直接取決於你在危機發生之前的領導方式,也來自於你如何建立你身為可靠領導人的信譽。危機必定會損害、甚至毀掉他人對你的信任,但是別忘了,如果你能用正確的方式應對這場危機,你和組織將會在度過危機之後變得更強大。




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    03 發行人語 ― 打造團隊裡的酸麵種 / 趙政岷
    06 封面報導 ― 打造高影響力團隊 / 莉茲.懷斯曼
    30 工作職場 ― 會說比會做重要? / 尼可Nicolle
    34 學習講堂 ― 帶著謙虛,打造千鬚王國 / 芶壽生
    40 學習講堂 ― 電腦科技帶動人類多元化浪潮 / 克里斯多弗‧考德威爾
    46 學習講堂 ― 時鐘在說謊,真的嗎? / 史考特‧艾倫‧強斯頓
    51 BIG BOOK大書坊
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    Language
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    ISBN
    24127965

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