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    5. 大師輕鬆讀 NO.1013 會員經濟穩穩賺

    大師輕鬆讀 NO.1013 會員經濟穩穩賺

    5.0分,4 ratings
    Publisher 大師輕鬆讀 /大師輕鬆讀股份有限公司
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    2025/03/19
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    NO.1013 會員經濟穩穩賺|中英對照
    擺脫一次性銷售,打造源源不絕的收入
    Predictable Profits
    Transform Your Business From One-Off Sales to Recurring Revenue With Memberships and Subscriptions

    原書作者:斯圖.麥克拉倫(Stu McLaren)

    ★暢銷作家Michael Hyatt等名人推薦
    ★亞馬遜網路書店排行榜暢銷書
    More
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    重點導讀 擺脫一次性銷售,打造源源不絕的收入
    在傳統商業模式中,每個月都像是按下「重置鍵」,一切從零開始。然而,如今多數大型企業早已轉型,或正積極邁向會員制/訂閱制。現在正是你活用前人的經驗與訣竅、迎頭趕上的最佳時機!

    Part 1 了解基本原則
    一個行之有效的會員制經營理念是:會員制能減輕壓力,提升獲利,讓你少做不重要的事,把時間花在真正有價值的事情上。要為長期成功打下穩固基礎,就要用聰明的方法進行市場調查。

    Part 2 學習如何吸引你的受眾
    無論你的事業發展到多大,吸引並服務合適的受眾都是一件永遠不能停止的事。建立受眾始終圍繞著兩個關鍵: (1) 電子郵件名單,以及 (2) 社群媒體平台。利用社群媒體將人引導到你的電子郵件名單,然後創作對他們有幫助的內容。

    Part 3 了解如何為你的受眾提供最佳服務
    一旦有了受眾,就該開始創作內容,幫助你的會員實現他們想要的轉變。記住,他們關注的是結果,而不是你的資歷或資格。

    Part 4 將你的受眾變成擁護者
    擁有一個很棒但無人知曉的會員計畫並不是件好事,行銷你的會員計畫是必要的。利用現有會員及其經歷來散播訊息,將你的提案展現在需要的人面前。

    Part 5 學習如何留住你的會員
    許多會員制經營者幾乎只關注如何吸引新會員,這樣其實不對。你應該將精力放在讓現有會員感到滿意(並繼續付費)上。人們只有持續獲得良好體驗時才會留下,這也是你可以解鎖巨大利潤的地方。將留住會員擺在第一位。

    延伸閱讀 引爆會員經濟
    最聰明、最成功的公司都懂得運用會員模式,採取各種靈活的訂閱方式及免費活動來厚植客群,進一步提升企業的市場價值。無論你的公司是大是小、是新是舊,加入會員經濟正是時候。
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    Details

    Released
    2025/03/19
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen/EPUB: Fit in all devices
    附件檔案
    Including attachments downloads
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    ID
    495449

    轉型

    銷售

    訂閱經濟

    會員經濟

    大師輕鬆讀

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    See more 大師輕鬆讀 / 大師輕鬆讀股份有限公司

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    大師輕鬆讀 NO.1024 創意加速度

    大師輕鬆讀 NO.1023 雙贏職場

    大師輕鬆讀 NO.1022 要富不要稅

    大師輕鬆讀 NO.1021 不說廢話的網路創業指南

    大師輕鬆讀 NO.1020 21招練出領導魅力

    大師輕鬆讀 NO.1019 致富其實很簡單

    大師輕鬆讀 NO.1018 GTM進入市場全攻略

    大師輕鬆讀 NO.1017 原始碼

    大師輕鬆讀 NO.1016 向上管理

    大師輕鬆讀 NO.1015 預測企業未來

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    大師輕鬆讀 NO.740 沒本錢照樣賺大錢

      

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