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    5. 旅@天下 2015/09月號
    千萬旅客 萬分滿意

    旅@天下 2015/09月號

    Publisher 欣傳媒 /欣傳媒股份有限公司
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    Released
    2015/09/05
    Language
    Traditional Chinese
    File format
    PDF (35MB), fit in large screen and Pubook
    Pages
    76
    ID
    55778
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    台灣觀光人次與觀光外匯年年增長,根據交通部觀光局公布資訊,今年今年上半年成長幅度為3.41%,如果以此計算,全年將能達1,024萬人次,再加上行政院祭出擴大觀光服務輸出4項利多措施,可望上衝到1,050萬人次。前三名分別為大陸、日本、韓國。而在訪台旅客調查中,旅客的遊覽景點前3名為夜市、台北101、故宮博物院,而最喜歡的景點前3名則為日月潭、九份、墾丁國家公園,整體觀光外匯成長18.61%。透過本期彙整之台灣觀光相關數據,可略窺成長趨勢與來年因應推廣策略。另外,本期也用相當篇幅來探究大陸上市旅遊企業發展與網路與電子商務帶來之衝擊,看海峽對岸在網路與資本加入旅遊戰局後如何突破現況。
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    封面故事COVER STORY
     觀光質量俱進有信心 千萬旅客 萬分滿意
     日客團重交通品質 陸客團購物不手軟
     夜市持續夯 自由行帶動景點分散
     除日本受日幣貶值影響 長短線市場昂首寫歷史
     GBTA2016 年全球旅遊價格展望 旅行成本緩和攀升

    產業觀點BRILLIANT IDEA
     專訪台北國際旅展主任委員蘇成田
    -2015ITF 千萬愛旅遊 智慧App 打造創新觀展體驗
     專訪雄獅旅遊集團大中華區總經理陳碧松
    -Life Style 營造有Sense 旅遊 架構觀光3C 生態系平台

    人物專訪 INTERVIEW
     專訪中國旅遊研究院院長戴斌
    -《意見》科學四部曲 旅遊權利有新高度

    旅業新聞
    LCC 廉航誌LOW-COST CARRIER
     三大LCC 品牌亞洲分進合擊 酷鳥瞄準台灣市場10月啟動

    航空AIR-PLAN
     直飛墨爾本 華航與維州旅遊局共同營銷
     上海兩地達人帶路互送客長榮有Good Idea

    飯店新訊HOTEL EXPRESS
     邀你住好吃好玩得好 飯店PLUS 深度小旅遊正夯

    產業線上TRADELINE
     台港韓義到騰格里沙漠跨界、跨國為觀光《破風》
     澳門降低獎旅門檻酒店節慶月月都新鮮
     甩掉MERS 絕地大反攻韓國旅遊好康盡出

    國際焦點 GLOBAL ISSUE
     互聯網成熟資本叩「觀」 旅遊市場享本夢比
     全球航空業者的煙硝戰(下) 併購、投資、聯營分食市場

    旅遊科技 TRAVEL TECH
     旅遊業迎接後互聯網時代 智慧化運用創造商業新模式
     旅遊電商化零為整出擊 旅遊破碎服務的必殺技

    市場觀察 MARKETING WATCH
     富裕族群愛旅遊、美饌、高爾夫 追求生活體驗
     紐澳市場紅不讓 鎖定高成長亞洲地區

    產業瞭望
    策略合作夥伴〜旅遊榜中榜 BEST TRAVEL MEDIA
     第三屆中68 國旅業互聯網大會 全球對接激情演繹大時代

    區域旅遊
    日本版 ALL IN JAPAN
     日本Inbound 上半年 國際旅客增30%
     日本觀光局下半年策略 5大建議解決訂房問題╱
     環球驚喜萬聖節 推史上最多驚悚活動╱豪斯登堡全球首間機器人飯店開業
     岡山縣結合JR 西日本推廣廣域旅遊╱鹿兒島與台北晶華結盟 特色食材入駐餐廳╱
     佐賀誕生新世界遺產 迎接有田燒400週年╱那須推廣度假、運動旅遊提供獎助方案

    兩岸話題 GREAT CHINA
     中國大陸觀光產業迎激變 互聯網PLUS 搭新平台
     麗江市攜手雄獅旅遊 在台設「麗江旅遊形象諮詢中心」
     美麗安徽正在發展 台灣產業搶進正對時
     河南千年帝都尋傳奇 高鐵核心區觀光新局
     江西省鷹潭市推介會 龍虎山神遊道教仙境
    More
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    Details

    Released
    2015/09/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    55778

    旅遊企業

    電子商務

    觀光

    台灣

    Buy products firstAnd download app to watch

    Details

    See more 欣傳媒 / 欣傳媒股份有限公司

    More

    No.52走走台灣:基隆

    No.51走走台灣:宜蘭

    No.50走走台灣:台中

    慢旅宮城小日子

    No.49走走台灣:露營趣

    No.48走走台灣:農遊輕旅行

    No.47走走台灣:恆春半島

    No.46走走台灣:台東

    No.45走走韓國:濟州島

    No.44走走日本:沖繩

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