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    6. 業績千萬4連霸的制勝筆記
    頂尖房仲何勝緯的銷售價值學

    業績千萬4連霸的制勝筆記

    Author 何勝緯
    Publisher 華品文創
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    Released
    2019/03/01
    Language
    Traditional Chinese
    File format
    PDF (16MB), fit in large screen and Pubook
    Pages
    293
    ID
    213883
    ISBN
    9789865563370
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    • Intro

    20/80理論 培養關鍵客戶

    照顧重要客戶方面,不要只用制式化的作法,像是送禮、電話問候等……

    若是能夠給客戶好的服務體驗,該名客戶就會介紹其他客戶,老客人會帶入新客人,一旦能產生這樣的良性循環,業務就能做得比較輕鬆。畢竟經營、開發新客人需要投入較高的成本,老客人
    經營成本較低且成交率高,因此,「關鍵客戶」一定要抓住。以房屋買賣為例,也許這位客人一輩子只跟你買一次,但可以期待的是,這位最初僅占20%利潤的重要客戶,日後可能為你帶來80%的獲利。因為你帶給他的美好服務體驗,他會因而介紹交易金額更高的優質客源給你。在本人的房仲生涯中,已出現過多次這樣的案例,也因此,我總是把每一次的服務都當成是第一次,不論客戶是新或舊。

    專家學者 聯合推薦
    真心英雄出少年── 李同榮 中華民國不動產仲介經紀商業公會全聯會榮譽理事長
    讓客戶感動的幸福規劃師──陳錫琮 住商不動產(股)總經理 
    以房產顧問的專業為房市緩緩加溫── 莊孟翰 淡江大學產業經濟學系副教授
    在購屋的路上,尋找交心的好友── 邱愛莉 購屋平台House123執行長

    「台上一分鐘,台下十年功」,他不把自己當作房仲業務員,也不只是幫買方把房子買到、幫屋主把房子賣出去就好。而是期許自己當買賣房子的「職人」,用一種工匠究極的精神來把服務做到最好,將客戶買房後可能遇到的狀況都列入服務的一環──裝潢、隔間、出租、管理,用合理的預算幫客戶打造出完美的住家空間。精準到位的服務還不夠,還要能做到徹底通透,才能攫獲客戶的心,讓客戶的口碑成為最佳推薦。

    投資市場有一段話是股神巴菲特所言:「只有在退潮的時候,才知道誰在裸泳」,運用在房地產界,我想也能這樣說:「在不景氣的年代,就是蹲點練功的最佳時機」。很多人都在抱怨不景氣,但再爛的景氣都有絕佳的業務,只要有心,再不景氣都能有爭氣的表現。這本書當能帶給各行各業的業務人很好的指引與建議。
    ―― 郭莉芳 商周集團Smart智富月刊特約主筆、鉅亨網理財方程式主持人


    面對客戶吐槽、同業捅刀、市場萎糜,業務奇才連破高標、業績連霸的獨到攻略指南!

    剛入行就碰到房地產景氣大崩壞的年代,物件少、買氣冷、房仲業人人自危,而剛退伍的何勝緯一頭栽進這幾乎要窒息的市場,卻從第一年起連續4年,每年都賺超過千萬年薪!

    房仲新鮮人一步登上超級業務寶座,是運氣?是技巧?還是天縱英明?何勝緯道破自己連續4年制霸千萬業績的銷售價值學、分享如何聰明工作,攀登業績高峰的成功職涯。

    當房仲想要賺錢?不是一張嘴和一副厚臉皮,「服務熱忱」這個老掉牙的關鍵字,竟然就是超級業務追求標竿的不二心法,看看何勝緯怎麼從熱情出發,用心實現客戶的幸福與自己的財富。
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    Details

    Released
    2019/03/01
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    213883
    ISBN
    9789865563370

    策略

    知識管理

    華品文創

    顏艾珏

    何勝緯

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