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    6. 客人在哪裡?決定你業績倍增的關鍵細節

    客人在哪裡?決定你業績倍增的關鍵細節

    Author 許泰昇
    Publisher 大都會文化
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    Released
    2005/11/15
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (199KB), fit in all devices and Pubook
    Pages
    51
    ID
    341
    ISBN
    9789867651570
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    • Intro

    • Chapters

    • Author

    你開的是一家旺舖還是衰店,在於你做對了什麼?做錯了什麼?

    生意興隆不是偶然,正確經營才是必然;

    一本讓你舊客回門、新客上門的經營點金術!

    台灣錢淹腳目,要開店賺錢好像很容易……你是頭家、我也是老闆,要創造經濟奇蹟,大家都不是問題……不過,怎麼最近,巷仔口的那些店面一家接著一家收,啥米網路購物、宅配到家,分期付款還抽現金,新的花招搞得大家做不成生意。

    到底是什麼原因讓客人都不再上門?是廣告行銷不靈光、服務不夠?還是產品有問題?你投資的金額回收了多少?還要投入多少經營心力?千千萬萬個問號,幾乎讓人不禁懷疑:「到底開店是掉入貧窮的陷阱,還是邁向成功的墊腳石?」

    暢銷書作家 許泰昇 繼《打造一整年的好業績─店面經營的72堂課》後,最新力作《客人在哪裡?─決定你業績倍增的關鍵細節》,將和你一同解析常保貴客盈門的行銷之道與避免黯然歇業的經營之方!
    More
    More
    序
    第一回 成本迷思
    付給自己薪水
    「老闆」的吸引力
    善待生財器具
    為店面保險
    慎選地點
    留心意外開支

    第二回 創意無限
    火熱的網購潮
    網購的風險
    創意已死?
    樹立風格
    活用創意
    創意實例

    第三回 開拓客源
    直搗核心
    對症下藥
    推銷的竅門
    口才更得利

    第四回 扭轉乾坤、反敗為勝
    缺點變優點,王子救公主
    地利之便也是盈虧之辨?
    經營要訣
    危機處理

    第五回 商場銷售
    案例實錄

    第六回 黑幕大曝光
    喜事變調
    便宜的下場?
    現金下的秘密
    騙你「鈣有效」

    最終回 結語
    More
    許泰昇

    1960年生於府城台南。好分析、重數據是他的宿命,血液中流動著洞悉消費者心理的因子,是個由基層幹起的實務派營運長。著有《打造一整年的好業績─店面經營的72堂課》。
    More

    Details

    Released
    2005/11/15
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    341
    ISBN
    9789867651570

    關係管理

    顧客

    Buy products firstAnd download app to watch

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