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    5. 豐年71卷2期
    從手機到餐桌 農產電商的機會與挑戰

    豐年71卷2期

    Publisher 豐年社 / 財團法人豐年社
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    Released
    2021/02/15
    Language
    Traditional Chinese
    File format
    PDF (65MB), fit in large screen and Pubook
    Pages
    116
    ID
    222708
    ISBN
    00178195
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    • Intro

    • Chapters

    • Author

    COVID-19疫情持續一年仍未見和緩,在國內大幅減少聚會活動、農漁產品外銷受阻的情況下,農產電商反而逆勢成長。農委會「臺灣農產嘉年華」網購活動,去年總銷售額超過12億元,年成長率達30%;漁業署也首開先例,主動建置網購平臺「鱻魚購」,協助養殖業開拓更多元的銷售管道。
    一時之間,電商彷彿成為農產運銷通路的明日之星,但是臺灣農產電商發展多年,市占率仍然有限,顯示市場仍有成長空間,農產品投入電商,是否面臨先天條件的困難與限制?新的通路模式,能否真正提升農民收入?農民投入電商,需要做好什麼準備?本期《豐年》與您一起探討農產電商的機會與挑戰。
    More
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    農產新豐味Agri Nova
    火鶴.紅星
    適應網室,瓶插壽命長
    火鶴「高雄4號-紅星」 6

    豐話題Agri Topic
    水資源調適
    臺灣農田水利署的水資源調適課題
    掌握科學數據,完備水資源帳的最後一哩路 8

    封面故事Cover Story
    農產通路轉型
    從手機到餐桌
    農產電商的機會與挑戰 16

    客座總編輯──
    國立中興大學行銷系退休教授 李皇照
    技術驅動變遷 農產運銷通路多元發展 18

    【概論篇】
    宅經濟正夯 網購農產品是運銷轉型的解答嗎?
    臺灣生鮮電商發展的前景與挑戰 22

    【農產電商】
    連結生產者與消費者 協助小農行銷
    農產電商平臺的現況與未來發展 28

    【東森購物】
    百家爭鳴!購物臺和電商平臺賣農產品
    看老字號業者東森購物如何突破重圍? 34

    【漁業署電商】
    消費習慣大轉彎 漁產品通路急變身
    線上電商鱻魚購,線下拓展多元通路 40

    【農民經驗】
    農產銷售通路怎麼配置?
    聽聽看農民朋友怎麼說! 46

    人物專訪Agri People
    農業達人
    青農的英雄帖
    用臺灣花草茶征服全世界 52

    檳榔廢園轉作特輯Special Report
    檳臨退場 為土地種下新綠 58

    計畫與成果
    為國民健康和國土保育 政府助檳榔農轉型
    檳榔廢園及轉作輔導計畫與成果 60

    轉作新興柑桔
    新興作物翻轉南投中寮檳榔園
    結束綠金改種珍珠柑 橙黃果實帶來新奇蹟 68

    轉作造林
    以良木再造家園 滋潤生命的綠色契機
    檳榔廢園造林,延續地方經濟創生 74

    農業經營Agri Business
    農產現場
    一窺人氣農產的誕生
    今天,我想來點鹽水帥哥番茄 80

    農業技術Agri Technology
    病蟲害防治
    豌豆病蟲害管理與栽培技術 88

    病蟲害防治
    紅龍果花與幼果期發生濕腐病怎麼辦?
    施用建議的篩選藥劑 做好確實的田間防治 96

    農村文化Agri Culture
    老頑童說故事
    採收甘蔗製黑糖,全家人畜都得忙 108
    More
    《豐年》雜誌於1951年發行,每月15日出刊。這是一本專業的農業雜誌,主要在介紹農業新知,改進農業生產,進而提高農民所得,發行宗旨是「農民之友、生產之道」。後來由於經濟結構及農村社會的改變,《豐年》的內容也隨之調整,除強調生產外,也注重生活與生態的問題。

    至今,《豐年》雜誌已連續發行了60餘卷,在過去60餘年間與臺灣農業一起成長,詳實記錄臺灣農業發展的經過。多少年來,《豐年》雜誌一直扮演著政府與農民之間的橋梁,宣導政府政令,反映農業、農民及農村問題,是臺灣農村的必讀刊物。
    More

    Details

    Released
    2021/02/15
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    222708
    ISBN
    00178195

    台灣好農、彭鴻珷

    豌豆、紅龍果濕腐病

    臺南市鹽水區、楊英風

    帥哥番茄、小明番茄

    謝富羽、檳榔廢園轉作

    鱻魚購、詹又穎、杭菊

    武漢肺炎、電視購物

    李皇照、東森購物

    水資源調適、電商平臺

    高雄4號-紅星、休耕

    Buy products firstAnd download app to watch

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    See more 豐年社 / 財團法人豐年社

    More

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