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水產電商 新鮮到家

漁業推廣月刊 416期

Publisher 大山影像工作室 /行政院農業委員會漁業署
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Released
2021/05/16
Language
Traditional Chinese
File format
PDF (12MB), fit in large screen and Pubook
Pages
60
ID
233734
Provide Adobe DRM
PDF provided, EPUB not provided
Offer DRM free license
Yes
DRM
NT$0
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電商蓬勃發展，生鮮產品也不斷上架參戰，生鮮、肉品、水產、蔬果到加工品等食材，動動手指即可送到，尤其疫情期間，宅配需求大增，各種多元靈活的新模式也陸續產生，然而如何保證這些食材在運送過程中的衛生與健康，也成各國產業的課題。

已預見電商快速發展趨勢，漁業署多方展開產業輔導或加強內外銷政策。在疫情的推波助瀾下，回顧始於2020年的多元嘗試，包括網紅直播開箱、料理教學、電視購物、萊爾富超商、虱目魚肚競賽及公益團購，深入社區消費等多方尋求創新合作，除了要讓消費者更習慣線上交易水產外，更要據市場反應，引導生產者調整包裝型態等措施，讓產業持續進步。

Details

Released
2021/05/16
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
Yes
ID
233734

Buy products firstAnd download app to watch

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