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    5. 酒訊雜誌9月號/2021第183期 2021台灣威士忌市場關鍵報告
    碎片化的消費場景,加速化的數位轉型

    酒訊雜誌9月號/2021第183期 2021台灣威士忌市場關鍵報告

    4.0分,1 ratings
    Publisher 酒訊雜誌 /酒訊文化事業股份有限公司
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    對於台灣酒業來說,2020年絕對是相當難過的一年。在2021年中發表的IWSR(International Wines And Spirits Record )的市場報告當中,雖然揭露了2020年台灣酒類市場整年度的低迷狀態,卻也在混亂的局勢中顯現一線春光。

    自2020年疫情發展以來,在儘量避免人際接觸傳播病毒的前提下,包含酒業在內的所有零售產業,都大比例地轉向D2C (Direct to Consumer) 模式,虛擬通路的覆蓋率也明顯得到提升。而更強調成效量化的數位行銷 (Digital Marketing),也在客觀情勢的推波助瀾下,進一步動搖傳統介面的行銷佈局。

    在能向Covid-19正式說聲永別之前,請看台灣酒業市場歷經2020年的雨雪風霜,如何走向情勢更加嚴峻的2021年。
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    三得利

    SAPPORO

    蘇格登

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    響

    木桐堡

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