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    Newest volume

    極簡行銷課

    Found 13 match

    Author唐納.米勒Donald Miller,J.J.彼得森博士Dr. J.J. Peterson

    |

    Company先覺

    如何在10秒鐘內留住客戶,並成功讓他們下單? 備受好評的《極簡商業課》作者唐納.米勒這次帶來「極簡行銷課」,延續商業課不講廢話的風格,以及為讀者省下時間與金錢的宗旨,以建立銷售漏斗的5步驟為核心,一步步帶你把所有潛在客戶轉化為業績! 步驟1 打造行銷金句 (使業績成長的神奇句子) 步驟2 建立高效網站 (你的網站要能創造銷售) 步驟3 設計名單蒐集工具 (給個理由讓潛在客戶把E-mail交給你) 步驟4 以電子郵件培養顧客 (把自己定位成顧客一直在尋找的嚮導) 步驟5 以電子郵件促請購買 (每個字、每個句子都有同一個目的:促請讀者下單!) 這5步驟涵蓋建立商務關係的完整流程,從激發好奇、培養信任,到順利成交! 行銷並不需要很複雜,這本書是個簡單易懂的藍圖,每個章節都從生活化的例子切入,並提出實作步驟建議,最後再帶出給讀者的小練習。讀完這本書,就能建立起一套有效的行銷計畫! ◎ 如果你是行銷人員,可以把這本書當成新的教戰守則。如果你是企業經營者,那就把這本書交給行銷團隊,要他們按這份檢核清單來建立行銷計畫! ◎ 如果你還沒開始花錢在行銷上,這本書會讓你省下數千美元、甚至百萬美元。如果你已經花錢在行銷上,那這本書會讓你不再浪費! AMAZON讀者好評: ★ 這是我讀過最有用的行銷書! ★ 行銷新手和小型企業主必讀! ★ 開發潛在客戶的最佳書籍! ★ 在這個網路時代有效行銷的步驟指南! ★ 我在行銷、顧客溝通和用戶體驗領域工作了20多年,很喜歡作者簡潔地提煉出一種真正簡單的行銷計畫。快讀這本書,然後運用這5個步驟吧! 極簡行銷黃金法則: ★ 你經營事業的主要理由可能不是創造銷售,但是,要有銷售,才能使你的事業持續下去! ★ 人們常會用一種複雜而詩意的語言來解釋他們提供的是什麼,但是,顧客真正要找的是簡短的解釋,而且是一般人都懂的語言。 ★ 行銷是一種記憶力訓練。這表示,你必須使用簡單清楚的語言,並以這種語言告訴人們,你可以如何幫助他們生存。 ★ 不要用網站標題來區隔你跟別人。清楚明確,就是你跟別人的區隔,因為我保證,你的競爭對手的訊息絕對不夠清楚。 ★ 為了銷售而裝成顧客的朋友,這種企業會降格變成使用者與跟蹤者。作為企業領導者,我們對顧客的角色是值得信賴的顧問,顧客絕對會非常喜歡值得信賴的顧問。
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