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    6. 博物館賣店工作手冊

    博物館賣店工作手冊

    Author 瑪麗˙ 維楚& 珍 ˙迪佳多
    Publisher 五觀藝術 /五觀藝術事業有限公司
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    Released
    2010/07/30
    Language
    Traditional Chinese
    File format
    PDF (43MB), fit in large screen and Pubook
    Pages
    170
    ID
    1152
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    NT$199
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    • Intro

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    這本工作手冊專為博物館館長、館員與非營利機構之董事會成員所撰寫,內容以正在考慮發展賣店的博物館為著眼點,將賣店當作策略性手段,藉此促進機構之計畫暨財務目標,提供一個可供參考的實用工具。對於負責賣店事宜的主事人員而言,這本手冊也將能夠按部就班地提供指引,協助與事人員發展事業計畫。這本工作手冊有個基本的大前提,它假設博物館賣店在某些狀況下,的確可以是相當重要的資產。然而,設置博物館賣店並無法因應所有博物館的需求,並非解決之道的終極答案,有些實例也顯示出,設置賣店所必須面對的財務風險,高出館方所能接受的程度。本手冊在各章節中,透過一系列的問題討論,鼓勵主事人員針對整個機構所面臨的個別狀況,從實務層面來檢驗賣店設置的優點與缺點。
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    前言
    第一章 是思考博物館賣店的時機了嗎?
    第二章 為什麼設立博物館賣店?
    第三章 衡量博物館的優勢與弱勢
    第四章 誰來消費?
    第五章 賣店的使命與設計概念
    第六章 博物館賣店經營面面觀
    I. 管理與編制
    II. 商品與定價策略
    III. 行銷與廣告
    IV. 陳設與賣店佈置
    V. 會計事宜
    VI. 安全措施
    第七章 財務預測
    I. 估計銷售額
    II. 年度銷售額預估
    III. 損益表
    IV. 開辦成本
    第八章 事業發展計畫
    第九章 評估與改善
    附錄一:本書案例的四座博物館
    附錄二:資源諮詢指南

    圖表與工作表索引
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    Mary Virtue 瑪麗˙維楚
    Jane Delgado 珍迪˙佳多
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    Details

    Released
    2010/07/30
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    No
    ID
    1152

    專賣店經營

    經營

    專賣店手冊

    專賣店

    博物館專賣店

    博物館

    Buy products firstAnd download app to watch

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    See more 五觀藝術 / 五觀藝術事業有限公司

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    意志 : 小博物館經營實務

    守護 : 小博物館經營實務

    耕耘 : 小博物館經營實務

    掛畫學問大

    博物館品牌

    藝術觀眾培養˙教育與行銷聯手合作手冊

    做夥來學藝:藝術教育計劃評估手冊

    藝術管理這一行

    博物館策略規劃手冊

    博物館經驗

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