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  6. 文化產業的行銷與管理

文化產業的行銷與管理

Author 李錫東
Publisher 紅螞蟻圖書 /宇河文化
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Released
2009/06/17
Language
Traditional Chinese
File format
PDF (10MB), fit in large screen and Pubook
Pages
258
ID
20411
ISBN
9789576597114
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Offer DRM free license
No
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NT$225
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"文化創意產業導讀書
理論基礎與實用取向兼容
讓完完整整讀懂文化創意精髓

不只是大傳與行銷企劃相關科系學生的最佳教材，更是從事文化產業規劃、行銷相關人士的指導書。"
"李錫東

　　從事文化出版產業二十多年，長期投入產業環境的整合與改造，多年來並積極建立與對岸的良性互動，努力將文化創意產業透過智慧財產的形成運用，使其創造財富與就業機會潛力，並促進整體生活環境的提昇。

　　現任紅螞蟻圖書公司總經理、台北市出版商業同業公會理事長、中華出版倫理自律協會理事長。"

Details

Released
2009/06/17
Language
Traditional Chinese
File format
PDF: Fit in large screen
Provide Adobe DRM
Yes
Offer DRM free license
No
ID
20411
ISBN
9789576597114

Buy products firstAnd download app to watch

Details
　　

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