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    6. 解析行銷管理
    圖解與筆記

    解析行銷管理

    Author 曾光華 饒怡雲
    Publisher 景芸文化 /前程文化事業股份有限公司
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    Released
    2017/10/01
    Language
    Traditional Chinese
    File format
    EPUB fixed layout (100MB), fit in large screen and Pubook
    Pages
    537
    ID
    234492
    ISBN
    9789865774936
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    庫存
    • Intro

    • Chapters

    • Author

    左腦「文字理論」+右腦「筆記圖整理」
    左右腦平衡學習,有助輕鬆掌握理論和記憶。

      •大量圖像解析
      運用圖像解析行銷學理,最適合習慣多螢幕閱讀的新世代。

      •首創筆記圖歸納,圖像式學習有助記憶
      以活潑有趣的「筆記圖」來歸納整合文字理論精華,複習時可看筆記圖回想重點,提升學習效果。

      •完整但輕薄,去蕪存菁傳達概念
      學理架構完整,輕盈小書符合緊縮的教學時數與有限的學習時間,去蕪存菁傳達最基本最重要的行銷概念。

      •認同度最高、配件最豐富
      以國內最多老師認同採用的曾光華教授行銷書系為基礎、搭配豐富好用的教學配件。
    More
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    第1 章萬變不離其宗
    第2 章趨吉避凶,趁勢而起
    第3 章瞭解衣食父母
    第4 章瞄準市場、精準滿足
    第5 章千呼萬喚,主角登場
    第6 章無形但價值超越產品本身
    第7 章大家好,我是新產品,請多多指教!!
    第8 章歡迎光臨背後的祕密
    第9 章決定利潤的神奇數字
    第10 章 哪兒買?哪兒賣?買賣相遇的燈火闌珊處
    第11 章 當企業唱情歌
    第12 章 企業情歌聲聲傳,你聽到了嗎?
    More
    曾光華

      重視另一種SCI(Social Contribution Index),並以行銷與教育為志業,因此:

      ‧擔任嘉義縣府、中正大學中小企業育成中心、天下雜誌等多家國民營機構的企業諮詢顧問。

      ‧無論是學校授課或業界演講,也無論是行銷、品牌、創意思考或教學方法等題目,都盡力以清晰的架構、深刻的分析和生動的溝通,激發學員對行銷的興趣、對教育的敬意。

      ‧出版「讓讀者讀得下、讀得懂、讀出興趣、讀出知識」的行銷教科書,包含《行銷管理》、《行銷管理概論》、《行銷學原理》、《服務業行銷與管理》、《觀光與餐旅行銷》、《金融服務行銷》、《消費者行為》、《行銷管理個案》、《行銷企劃》等,都是以創新精神不斷突破讀者學習行銷的新視野。

      他是政大企管學士、美國密蘇里大學行銷管理碩士、博士;現任中正大學企管系暨行銷管理碩士班副教授;平日喜愛從多元閱讀、悠閒旅遊、隨性攝影及電影中培養洞察能力與獨立見解、探索百態人生與百變世界。

    饒怡雲

      中正大學經濟學系學士、行銷管理研究所碩士;曾任職於台北富邦銀行外匯部,也曾擔任帝國毀滅等電影行銷與公關企劃、南方影展嘉義場策展人等;創辦中正大學紫荊影展,並擔任策展人多年,每年締造上萬人次觀影潮,為大專院校規模最大的藝文活動之一。

      她目前是自由文字工作者、天下雜誌群、遠見、數位時代、今周刊等特約文案和編輯、企業與政府機構刊物編輯,並著有大學教科書《行銷學原理》(與曾光華合著)、《觀光與餐旅行銷》(與曾光華、陳貞吟合著)、城市旅遊書《跨越諸羅記》、產業報導專書《產業在嘉》;擅長以輕巧、優美、感性的文筆傳達意境與觀念。她喜愛廣泛閱讀、全球旅遊、正向且令人感動的電視劇與電影等,並從中增進觀察力與想像力、充實心靈;最期待人們能因為愛而更美麗、健康、快樂,同時讓地球更適合居住。
    More

    Details

    Released
    2017/10/01
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    234492
    ISBN
    9789865774936

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    古象雄文明的往事今生

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    穩紮穩打日本語-中級篇〜教師手冊與解答

    穩紮穩打日本語-語調篇

    小區是個動物園

    神性基因的启示

    弥勒圣道行. 六十五部曲, 宇宙坛城示现

    弥勒圣道行. 六十六部曲, 阴阳师五芒星京都

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