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    5. 酒訊雜誌11月號/2023第208期 威士忌酒標 文字奧義大解碼
    「傳統橡木桶」是什麼桶?你是否「有看沒有懂」?

    酒訊雜誌11月號/2023第208期 威士忌酒標 文字奧義大解碼

    Publisher 酒訊雜誌 /酒訊文化事業股份有限公司
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    學會看懂酒標,是學習品酒最重要的入門課之一,相信許多進階酒友都認為這不是什麼難事,我們也曾經這麼以為……。

    不過,若是在輔助資訊不足的情況下,你拿到了某款第一次接觸的威士忌,酒標上若出現以下這些名詞,你知道它們指的是什麼嗎?

    Q1:Traditional Whisky Cask(傳統橡木桶),這是指:全新波本桶;二次填充波本桶;Oloroso雪莉桶;酒廠祖傳橡木桶?

    Q2:American Oak Cask(美國橡木桶),這是指:美國橡木處女桶(新桶);全新波本桶;二次填充波本桶;美國橡木Oloroso雪莉桶?

    Q3:Double Wood(雙桶),這是指:波本桶陳年再過桶雪莉桶;波本桶和雪莉桶調和在一起;Oloroso雪莉桶 + PX雪莉桶;美國橡木Oloroso雪莉桶 + 歐洲橡木Oloroso雪莉桶?

    以上3題你能答對幾題?開始懷疑人生了嗎?或是想馬上找幾瓶威士忌仔細觀察酒標?

    通常酒標除了品名、酒齡、容量、酒精濃度等必要資訊外,也常會出現酒廠欲傳達的其他訊息,例如製作工藝、風味特色等,然而有些酒廠在自誇時很用心雕琢文字,卻在酒標上的關鍵字不寫清楚,以為你會懂!

    或許他們認為,這都是國中生就該認得的單字,卻不知大家多半只懂它們的表面意思,完全不知道自己其實並不理解。這些讓消費者誤解的名詞,有些是產業不成文慣例,有些是酒廠各自定義,就像是威士忌世界裡的「九二共識」:「一個名詞,各自表述」,於是認真的消費者就暈了。

    如果以上題目你答錯了,不是你不夠努力學習或不求甚解,而是各大品牌的消費者溝通做得還不到位,或是沒有設身處地為消費者著想,連這這麼簡單的事也不說清楚!



    《WSD酒訊雜誌》總編輯 Joe Liu

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    英國桶裝威士忌協會成立 立意良善卻爭議不斷? 張淯翔

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    讀者如對本刊內容有任何建議或批評,歡迎來電或e-mail至service@ch-9.net。謝謝!


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