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    6. 刺蝟行銷學(1)原始碼
    掌控客戶的原始碼,就能掌控客戶的口袋

    刺蝟行銷學(1)原始碼

    4.5分,2 ratings
    Author 羅毅
    Publisher 彙通物流部 /智言館
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    Released
    2019/10/31
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (665KB), fit in all devices and Pubook
    Pages
    276
    ID
    180120
    ISBN
    9789869796019
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    • Intro

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    商周.com百萬超人氣專欄作家【狄驤】真心推薦

      所謂的原始碼,是一個從小就被我們自己寫好放在心裡面的長駐程式,包括你的人格傾向,你的價值觀和你對這個世界的看法,全都寫在這個程式裡,等你長大後,這套程式也會決定你是否受人歡迎?

      決定你和某些人是敵是友?故事版本會因為每個人的生長環境及人格傾向而有所不同,也會因為你所處的位置,而與他人有所不同。

      因此,只要你懂得原始碼,把這根大刺好好管理,並加以運用,不僅可以讓你化解人際關係上的「刺蝟困境」,更可以進一步的運用在公關談判上,輕輕鬆鬆說服他人。
    More
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    【刺蝟行銷學 出版緣起】
    【作者序】客戶的原始碼,就是你的提款密碼
    Chapter 1 每個人都是一組程式碼
    01你認為的藥,卻是我的毒
    02權威和原則,只是人們的原始防衛機制
    03別永遠活在自己的原始碼裡
    04自卑情結和原始碼
    05原始碼,早在你兒童時期就寫好了
    06愈可憐的人,原始碼就有愈多可恨迴路
    07每個人都有好幾張人格面具
    08原始碼愈僵化,機會就愈容易流失
    09要說服別人,就換張對方喜歡的面具
    10不完整「原始碼」的行銷策略
    11分段式的原始碼攻心術,讓你無法後悔
    12人類都是靠原始碼過日子的動物
    13利用原始碼開啟對方的心防密碼
    14原始碼和黑鼻理論
    15為何錯的都是別人,自己永遠是對的?
    16刮別人鬍子前,先把自己「黑鼻」洗乾淨
    17你愛我,不等於我愛你
    18你說他是密友,他卻說你只是普通朋友?
    19「黑色隧道」效應
    20有人用七千萬買你的下半輩子,你賣不賣?
    21三噸礦石才能煉出一克拉鑽石
    22態度背後的原始碼,才是人生成敗的關鍵
    Chapter 2 世界是由無數原始碼組成的
    23鋼琴在貓身上昏倒了?
    24每個人都是偉大的劇作家
    25原始碼的差異,是衝突產生的原點
    26你不挖坑,人家不會把你活埋
    27未來的錢可以買到眼前的肉?
    28只要有買票,就會對號入座
    29釋出主動權,換取這一餐飯票?
    30就算賣衛生紙,也要與眾不同
    31只會模仿,客戶永遠不會買單
    32讓產品自己說話,勝過撒錢做廣告
    33特洛依城裡的「木豬戰爭」
    34先配合演他要的戲,再來改他的劇本
    35從不認錯,才是最大的錯
    36利益,是最有說服力的關鍵詞
    37看到鬼,也要會說鬼想聽的話
    38把對方和自己的利益,綁在一起
    39「誰最得利」是雙方的無解題
    40小心,別被自己的原始碼BUG騙了
    41有時候,消費者需要的只是一個藉口,而不是事實
    42那些成功品牌,背後都有感人的原始碼
    43花小錢,挑逗消費者的撿便宜心理
    44放長線,編一個「藍海」原始碼
    45把簡單的商品複雜化,讓他說「YES」!
    46詐騙集團和說服高手有何不同?
    47客戶只花0.05秒來決定買不買
    48每個客戶都渴望自己是「VIP」
    49孤島上的醜男與恐龍妹
    50沈默,讓你的底牌更有殺傷力
    51如果你是鯊魚,別選在「沙灘」和對方談判
    52放大對方的僵局成本
    53鍋蓋沒打開,就無法煮美味的菜
    54再小的籌碼也可以扳倒莊家
    55如何用原始碼來催眠客戶?
    56把加法變減法,讓對方害怕「失去」
    Chapter 3 如何用「原始碼」增加人脈和錢脈?
    57想放風箏,就要到有風的地方
    58為客戶量身訂做「原始碼」的口味
    59選對頻道,就可以得到你想要的節目
    60每隻抓狂的獅子都有苦衷
    61我絕對沒有錯,是你錯!?
    62每個原始碼都是獨一無二的
    63你不是賣產品,而是賣原始碼
    64商品不是比品質,而是比誰的原始碼吸引人
    65高手才會用原始碼推銷自己
    66原始碼是業務人員最強的行銷武器
    67其實是名牌收買了你,而不是你買了名牌
    68誰的原始碼寫得精彩,誰就能勝出
    69「心虛」也是一種原始碼
    70每個人的原始碼都是「心中的刺」
    71神機妙算=重組原始碼的高手
    72貓如何把斑馬吃掉?
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    羅毅

      暢銷書作家 

      曾任專欄作家、廣告公司企畫、企管顧問公司策略總監、公關公司策略顧問。

      多年來專心致力於如何有效提高人際溝通,目前除了在大專院校、民間社團中教授人際溝通學及語意策略外,亦以筆名在報紙、雜誌等撰寫專欄。

      著有《甄嬛教會我的36則職場生存術》、《辦公室裡看不見的達爾文-修訂版》、《IF定律》、《羅毅人際聖經Ⅰ-故事版本》、《羅毅人際聖經Ⅱ-死穴》、《羅毅人際聖經Ⅲ-警戒線》、《公關專家不告訴你的101則攻心策略》、《讓人無法說No的攻心說話術》、《公關始終來自於人性》、《第一次面試就成功》、《SIR法則》等書。

      讀者來信請寄:sdn@3eyeintegrated.com
    More

    Details

    Released
    2019/10/31
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    180120
    ISBN
    9789869796019

    心理

    思維

    談判

    說話

    狄驤

    業務

    公關

    羅毅

    行銷

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