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    6. 刺蝟行銷學(2)痛點
    搞懂對方的痛點,才能給他甜蜜點

    刺蝟行銷學(2)痛點

    Highlight(38)
    Author 羅毅
    Publisher 彙通物流部 /智言館
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    Released
    2019/10/31
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (509KB), fit in all devices and Pubook
    Pages
    300
    ID
    180121
    ISBN
    9789869796026
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    • Intro

    • Chapters

    • Author

    商周.com百萬超人氣專欄作家【狄驤】真心推薦

    我們活在由人組成的世界裡,
    想要在這個世界中成功發達,
    就要搞懂「人」這個要素,
    而要搞定人,就要先摸清楚他的死穴。
    死穴指的是每個人內心的「自卑情結」或心理創傷,
    也就是那些他們不想被人碰觸的缺陷或傷口。
    而人際關係中的最高境界,
    就在於能掌控對方的死穴,
    而達到人求我、我不求人的地步。
    本書將告訴你死穴的運作原理,
    並教你如何在生活中運用死穴,
    讓你無需為「人」所苦,不再亂槍打鳥。
    More
    More
    【刺蝟行銷學 出版緣起】 
    【作者序】 有「痛點」的人,才有「甜蜜點」
    Chapter 1搞好人際關係必懂的[痛點真相]
    01文質彬彬的變態殺人犯
    02「暗穴」最好永遠當作沒看見
    03集體和原型痛點的驚人威力
    04痛點地雷,總是埋在平凡無奇的路上
    05警察要不要開單的關鍵
    06故意看不見「明穴」,反而得罪人
    07不承認有痛點,是人類的本性
    08你有多少莫名失聯的朋友?
    Chapter 2悠遊於職場必知的[痛點規則]
    09 踩地雷成功法
    10 別得罪辦公室裡的土地公
    11其實,職場不是講道理的地方
    12能力強不等於「永保安康」
    13職場裡的「公平」是廣告用語
    14小心長官的「依法行事」
    15會做人的升官,只會做事的被關?
    16看不見的董事長
    Chapter 3公關高手必備的[痛點戰術]
    17為什麼你問不到路?
    18別在人家的傷口灑威士忌
    19公關專家最怕的東西是...?
    20把痛點穿在外面的人
    21你的角色和制服,會喚醒客人的痛點
    22好客為什麼會變成「奧客」?
    23你能初見面十秒內,就猜出人家的痛點?
    Chapter 4專業行銷必學的[痛點效應]
    24年紀愈大愈有錢,痛點就愈多
    25沒有痛點,就替他們「製造痛點」
    26不怕死的人,就怕「失去一切」
    27女人只在乎男人的關心
    28「掩飾痛點」的價格
    29專櫃小姐的痛點撈錢術
    30所有的人,都渴望被人需要
    Chapter 5談判專家必用的[痛點策略]
    31談判,其實是和痛點對話
    32掌握對方痛點,就擁有了談判主權
    33痛點終戰:給對方最後一擊
    34製造「假痛點」給對方
    35攻別人痛點前,先隱藏自己的痛點
    36別急著掀對方的痛點底牌
    37公司或組織談判時,先攻個人的痛點
    38再密的蛋殼也有縫
    More
    羅毅

      暢銷書作家 

      曾任專欄作家、廣告公司企畫、企管顧問公司策略總監、公關公司策略顧問。

      多年來專心致力於如何有效提高人際溝通,目前除了在大專院校、民間社團中教授人際溝通學及語意策略外,亦以筆名在報紙、雜誌等撰寫專欄。

      著有《甄嬛教會我的36則職場生存術》、《辦公室裡看不見的達爾文-修訂版》、《IF定律》、《羅毅人際聖經Ⅰ-故事版本》、《羅毅人際聖經Ⅱ-死穴》、《羅毅人際聖經Ⅲ-警戒線》、《公關專家不告訴你的101則攻心策略》、《讓人無法說No的攻心說話術》、《公關始終來自於人性》、《第一次面試就成功》、《SIR法則》等書。

      讀者來信請寄:sdn@3eyeintegrated.com
    More

    Details

    Released
    2019/10/31
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    180121
    ISBN
    9789869796026

    思維

    說話

    談判

    公關

    業務

    行銷

    狄驤

    心理

    羅毅

    Buy products firstAnd download app to watch

    Details

    See more 彙通物流部 / 智言館

    More

    三十分鐘搞懂女人心

    女人手中的蘋果,是男人眼中的芭樂?

    男人是過著逆時針人生的動物?

    刺蝟行銷學(2)痛點

    刺蝟行銷學(1)原始碼

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    1974戴手銬的警察

    狄式白話【總體經濟學】

    男人帥沒有用,有人性比較重要

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    業務九把刀:A咖業務員都在練的久贏真經

      

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