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    6. 刺蝟行銷學(3)警戒線
    誓死維護對方的警戒線,你就是他的自己人

    刺蝟行銷學(3)警戒線

    Author 羅毅
    Publisher 彙通物流部 /智言館
    Follow Save Saved Share
    Released
    2019/10/31
    Language
    Traditional Chinese
    File format
    EPUB Reflowable (931KB), fit in all devices and Pubook
    Pages
    229
    ID
    180123
    ISBN
    9789869796033
    Provide Adobe DRM
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    Offer DRM free license
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    庫存
    • Intro

    • Chapters

    • Author

    商周.com百萬超人氣專欄作家【狄驤】真心推薦

    在這現實殘酷的戰場裡,
    成功者和失敗者的最大差別,
    在於成功者能看見,
    那些無所不在、密密麻麻的警戒線。

    警戒線的存在,猶如冰山,
    看不見卻會讓人致命。
    其實每個人或組織裡都有一條警戒線,
    有些是明文規定,
    但更多是檯面下的遊戲規則。
    在線之外,一切都好商量,
    一旦跨越了這條防線,
    鐵定被地雷炸得體無完膚。
    在這個充滿地雷的世界中,
    你必須做的,
    就是不去觸動維持平衡的警戒線,
    否則一旦失衡--
    你將成為第一個祭品。
    More
    More
    【刺蝟行銷學 出版緣起】
    【作者序】無所不在,卻看不見的警戒線
    Chapter 1地盤潛規則
    01諾曼地登陸的求生守則
    02每個地盤都需要陰陽平衡
    03寫在牆上的遊戲規則
    04公司只是有繳稅的幫派
    05別當初一十五的祭品
    06真正的警戒線像月亮,每天不一樣
    07其實,組織的警戒線就是你的生命線
    Chapter 2老闆的崩盤警戒線
    08老闆不為己利,天誅地滅
    09百里大霸潰堤,往往只需小小裂縫
    10高壓電警戒線不要碰,除非你想當烤雞
    11能進老闆的廁所才算成功
    12每個公司只能有一個老闆
    13每個老闆的警戒線都不一樣
    14你也可以把警戒線變「天聽專線」
    Chapter 3 客戶的恐懼警戒線
    15踩到客人恐懼警戒線的店面
    16每個客戶背後都有一個算盤
    17買與不買的距離,只有○.○○○○五公分
    18誇大廣告的「神話效應」永遠有效?
    19談判時,對方有兩種警戒線
    20客戶最在意的,是你犯錯後的態度
    21不能降價或促銷的警戒線
    Chapter 4 適者生存的警戒線
    22如何運用警戒線增加收入?
    23職位再低的人也有警戒線
    24為何要誓死維護別人的利益?
    25生死之交,更容易反目成仇
    26最聰明的人,會替客戶架設警戒線
    27仇人的警戒線,讓你寸步難行
    28共犯的區塊鏈式警戒線
    29想活下去,就別太率真單純
    More
    羅毅

      暢銷書作家 

      曾任專欄作家、廣告公司企畫、企管顧問公司策略總監、公關公司策略顧問。

      多年來專心致力於如何有效提高人際溝通,目前除了在大專院校、民間社團中教授人際溝通學及語意策略外,亦以筆名在報紙、雜誌等撰寫專欄。

      著有《甄嬛教會我的36則職場生存術》、《辦公室裡看不見的達爾文-修訂版》、《IF定律》、《羅毅人際聖經Ⅰ-故事版本》、《羅毅人際聖經Ⅱ-死穴》、《羅毅人際聖經Ⅲ-警戒線》、《公關專家不告訴你的101則攻心策略》、《讓人無法說No的攻心說話術》、《公關始終來自於人性》、《第一次面試就成功》、《SIR法則》等書。

      讀者來信請寄:sdn@3eyeintegrated.com
    More

    Details

    Released
    2019/10/31
    Language
    Traditional Chinese
    File format
    EPUB: Fit in all devices
    Provide Adobe DRM
    Provide EPUB
    Offer DRM free license
    No
    ID
    180123
    ISBN
    9789869796033

    狄驤

    說話

    談判

    業務

    行銷

    公關

    思維

    羅毅

    心理

    Buy products firstAnd download app to watch

    Details

    See more 彙通物流部 / 智言館

    More

    三十分鐘搞懂女人心

    女人手中的蘋果,是男人眼中的芭樂?

    男人是過著逆時針人生的動物?

    刺蝟行銷學(2)痛點

    刺蝟行銷學(1)原始碼

    刺蝟行銷學(3)警戒線

    1974戴手銬的警察

    狄式白話【總體經濟學】

    男人帥沒有用,有人性比較重要

    愛情潛規則

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    刺蝟行銷學(2)痛點

    刺蝟行銷學(1)原始碼

    完美的談判是不講道理的

    說對話,沒有要不到的糖

    客戶不想說的真心話,才是你的成交密碼

    讓人無法說NO的攻心說話術Ⅱ

    讓人無法說NO的攻心說話術

    20秒讀懂對方的OS

    客戶的不滿和抱怨,就是成交關鍵

    IF定律攻心說話聖經

    吃飯前最好摸清楚的飯局潛規則

    業務九把刀:A咖業務員都在練的久贏真經

      

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