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    5. 酒訊雜誌9月號/2018第147期 新世代達人 Vs. 台灣高粱酒
    WSD清香型中式白酒風味輪3.0版

    酒訊雜誌9月號/2018第147期 新世代達人 Vs. 台灣高粱酒

    Publisher 酒訊雜誌 /酒訊文化事業股份有限公司
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    Released
    2018/09/05
    Language
    Traditional Chinese
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    Pages
    96
    ID
    135269
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    Series 酒訊雜誌2018年8月號146期
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    儘管各大高粱酒廠部分酒款的包裝與行銷已極力向年輕族群靠攏,但是許多消費者還是有著刻板印象,認為高粱酒是屬於父執輩世代喝的酒,使得它在台灣市場的銷售量逐漸被威士忌迎頭趕上。事實上,近幾年台灣高粱酒在國際烈酒競賽中頻頻奪金,也證明它們是有實力走上國際舞台的,其消費年齡層當然也不可能一直困在中高齡族群。

    只是如此一來,高粱酒的品飲方式就必須年輕化及與國際接軌,減少抽象描述,並緊密連結一般人的生活經驗,使消費者能更容易想像其風味表現,進而達到推廣與擴大消費族群的目標。

    本次專題,除了推出最新的高粱酒風味輪3.0版,我們也邀請了幾位新世代的品酒達人,參考WSET的邏輯化品飲系統,進行三大公營酒廠經典酒款新舊年份風味比較,並針對不同酒廠的高粱酒,以「白話」描述它們的風味表現。
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    Topic專題報導
    46如何分析酒款含金量?
    高粱酒增值4大要素 江嘉聞

    Wine Story葡萄酒事
    54 Exploration of Israeli Wine
    以色列葡萄酒 重返榮耀 莊才勳
    Part 1:5000年釀酒興衰史

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    夜上海經典 非典型搭配 劉善農

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    66台灣南北差距 比你想像還大!
    商品敏感度 決勝負關鍵 鄭正庸

    Digest書摘
    69《威士忌的科學》精彩內容摘錄
    研磨、糖化與發酵 編輯部

    Infomation
    74酒類產業訊息 編輯部
    80 2018年7月酒類進口量統計 資料來源/財政部關務署
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    Released
    2018/09/05
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
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    ID
    135269

    風味

    高粱酒

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    See more 酒訊雜誌 / 酒訊文化事業股份有限公司

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    酒訊雜誌05月號/2025第226期 消費新王道,平替風當道

    酒訊雜誌04月號/2025第225期 威士忌投資 抄底時機已近?

    酒訊雜誌03月號/2025第224期 酒市何時破冰?專家怎麼說

    酒訊雜誌02月號/2025第223期 威士忌酒廠背後的故事

    酒訊雜誌12月號/2024第221期 2025威士忌市場趨勢觀察

    酒訊雜誌01月號/2025第222期 TW.WA Top10及金銀銅酒款揭曉

    酒訊雜誌11月號/2024第220期 非典型威士忌

    酒訊雜誌10月號/2024第219期 威士忌 相對論

    酒訊雜誌9月號/2024第218期 韓客來台灣 最愛買什麼?

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