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    6. 決戰CSR―改變世界的企業社會責任力

    決戰CSR―改變世界的企業社會責任力

    Author 黃怡翔
    Publisher 鳴嵐國際智識 / 鳴嵐智識
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    Released
    2010/07/21
    Language
    Traditional Chinese
    File format
    PDF (7MB), fit in large screen and Pubook
    Pages
    161
    ID
    426
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    企業社會責任(Corporate Social Responsibility, CSR)的出現,改變了單單追求利潤最大化的企業指標。在市場全球化的競爭時代中,誰能夠為社會創造出最大價值,誰就是這場競賽中的王者。
    本書透過作者成功協助中華電信與中國人壽,晉升「台灣企業社會責任表現50強企業」的實戰經驗,探討CSR與企業的關係、CSR的國際發展趨勢,並分析《財富》、《天下》、《遠見》與「中責盟指數」的評比方式,歸納發展出一套符合未來市場趨勢的CSR的戰略系統架構。
    希望藉由本書出版,幫助企業的經營者與經理人,重整企業的發展策略,有效落實CSR的步驟和策略,在這場CSR的全球競賽中,佔得先機、創造企業與社會雙贏得商機。
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    目 錄
    前言 CSR競賽 鳴槍開跑!
    賽事起源 原有遊戲規則改變,從此企業不只比大小。
    01 爭議巨人的雄心與良心 35
    從微軟說起
    02 能力愈大,責任愈大 41
    企業為何而戰
    03 CSR 細說從頭 49
    百年前出現的觀念,現在已成主流
    04 從被動到主動 59
    現在的企業,以CSR定義成功
    05 兩岸CSR賽事 67
    競賽術語 比賽的鳴槍信號已經響起,還不知道這些就落伍了。
    06 上場前教練提醒如何角色扮演 79
    永續發展與企業公民
    07 社會議題 85
    自己決定球隊的風格
    08 利害關係人心裡的一把尺 93
    09 三重底線原則 103
    企業球隊的三項重要資訊
    10 公益慈善 109
    老式球員風格,卻仍溫馨
    11 社會企業 113
    PRO的專業球隊
    觀賽視角 CSR是一個策略問題,更是一個心態問題。
    12 從社會的角度 125
    在偽字中找出路
    13 從文化的角度 133
    當CSR遇到中華文化
    14 從個體心理學的角度 143
    貢獻乃生活的真正意義
    15 從社群心理學的角度 149
    企業是樹,社會是土地
    評比方式 凡比賽必有分數,有分數就定輸贏。
    16 《財富》雜誌 163
    全球百大企業的CSR排名
    17 《遠見》雜誌 167
    企業社會責任獎
    18 《天下》雜誌 171
    企業公民獎
    系統戰術 世界地圖不等於真正的世界,想探索世界的人手上卻少不了它。
    19 CSR的曼陀羅圖 179
    20 「高峰經驗」的企業版 185
    The ECO State
    21 教練對球隊耳提面命的三個比賽任務 195
    22 五個企業系統元素 203
    金木水火土
    23 六個創造結果的方法 215
    如何透過人,創造出「事」的成果
    24 企業志工七步驟 235
    25 春夏秋冬四時循環 257
    CSR的四個階段
    26 中小企業也可以參與CSR競賽 287
    結語 這是一場企圖心的競賽,相信就會看見。
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    Details

    Released
    2010/07/21
    Language
    Traditional Chinese
    File format
    PDF: Fit in large screen
    Provide Adobe DRM
    Provide PDF
    Offer DRM free license
    Yes
    ID
    426

    社會責任

    Buy products firstAnd download app to watch

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    See more 鳴嵐國際智識 / 鳴嵐智識

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    世界遺產 秋季號/2008 第3期

    世界遺產 春季號/2008 第1期

    世界遺產 夏季號/2008 第2期

    解夢達人-72個常見夢境完全解析

    生活在合氣

    氣功隨手練

    決戰CSR―改變世界的企業社會責任力

    資本力

    工作 這樣找就成了

    升職 這樣做就成了

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